Psychology and television advertising

Psychology and television advertising

In modern society, people more susceptible to television advertising. The best part is not even implied, as to the strong impact it has on our unconscious. We eat chips, which are imposed on us, wear swimsuits, 2011, in which models look so beautiful and harmful drinking beverages, disastrous influence on our health.
According to psychologists, before exposure to advertising are subject to people with unstable mentality, or under stress, as ladies and kids. That's why most of the products advertised on TV, is aimed specifically at them. Not many people realize that advertising makes completely certain images that remain in the mind as a unit. For example, after a lovely girl on the beach, which you have seen on TV, often hunt to go to the online store and buy swimsuits, so choose for themselves the same open robe. But whether it will look good on you as well?
There are two main types of subliminal: open and hidden.
In the open exposure are all pretty easy. Provides information about the product, its feature and why you need to buy this product specifically for you. People think that their there is choice, but not many know that after repeated viewing of one and the same pictures, you choose one specifically product, which have seen in advertising. Made setting fires at a certain moment and in the right place. It remains only to fill the shelves with this product and the demand for it will be quite the highest.
Second type of impact — the hidden (as for example advertising on the website of classmates). Here, everything is much more exciting. Covert impact this impact color, sound, gesture, the list of phrases, words and images. All of these methods have been developed without the participation of psychologists do not, who know a person's reaction to a specific stimulus. It only remains to choose the combination of artfully images and make them perfectly. Of course, before you do a similar ad, conducted significant work.
There is still a very fascinating method of exposure, it is 25 frames. For use in advertising, he is forbidden, but there was a time when there were no restrictions on the method was not. Widespread adoption of this method has, but played a role in the development of television advertising. At the moment, a similar method is used when encoding from smoking, gambling addiction, obesity, etc.
The more research done in the field of mental influence, becomes all the more effective impact Advertising on the person.

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