Ranks the most popular Ukrainian brands

 

The magazine "Focus" for the fourth time presented expert rating of 50 most popular Ukrainian brands that surely hold first place in the consumption baskets of Ukrainians. Ranking of goods carried out in terms of retail sales in the domestic market in 2011.

According to the publication, the top three food preferences Ukrainians included chicken, chocolate and beer. In this case, a significant part of the positions presented in the ranking — 10 of 50 — take the brand spirits. It is they who hold the lion's share of seats in the top ten. The leader in the spirits segment in terms of sales in Ukraine was TM "Khortytsya". Sales of the brand, who took 7th place in the overall ranking, totaled 1.55 billion USD. the results of 2011. Overall, alcohol producers, included in the Top 50, earned last year 18 billion USD. They attribute their success competent strategy of market behavior.

Build a truly strong, popular brand — a complex task that requires significant financial, time and intellectual investment — commented George Majors, director of marketing for holding Global Spirits (TM "Khortytsya"). — The vast product quality is the foundation. But in order to maintain leadership in the market, you need to set the tone — to shape trends, innovate — to do what had not been done by anyone.

In preparing the ranking brands were evaluated only by Ukrainian companies-producers, as well as trademarks, developed or acquired by foreign companies, especially for Ukraine. It is worth noting the constant growth of the "input" ticket rankings. So, in 2010, sales were lower boundary of 50 million USD in the past — UAH 150 million, and this year — already 230 mln.

 

50 of the most popular brands in Ukraine

1. Chicken "Our Rjaba" — UAH 5.1 billion

2. Pastry «Roshen» — 4,54 bln

3. Beer "Chernigov" — UAH 4,265 billion

4. Cigarettes "Prima" — UAH 3,233 billion

5. Pastry "Conti" — UAH 1.9 billion

6. Beer "Obolon" — 1.63 bln

7. Vodka "Khortytsya" — 1.55 bln

8. Vodka «Nemiroff» — 1,53 bln

9. Vodka "Bread gift" — 1.372 bln

10. Beer "Rogan" — UAH 1,273 billion

11. Sausage "Globino" — 1.166 bln

12. Sauces "Rich" — 1.149 bln

13. Sauces "Torchyn" — 1,11 billion USD.

14. Beer "Lviv" — 1.054 bln

15. Vodka «MEDOFF» — 1,052 bln

16. Juice "Sadochok" — 1.021 bln

17. Juice "Our Juice" — 955 mln

18. Pastry "Svitoch" — 851 mln

19. Vodka «Prime» — 745 mln

20. Vodka "Іstinna" — 731 mln

21. Juice «Sandora» — 720 mln

22. Cheese "Dobryana" — 685.4 mln

23. Water "Morshinskaya" — 652.6 mln

24. Meat products "Yatran" — 619.2 mln

25. Sauces "Chumak" — 599 mln

26. Noodles "Mivina" — 602 mln

27. Dairy products "Yagotynske" — 560.5 mln

28. Beer «Zibert» — 541,3 mln

29. Dairy products "Dobrynya" — 522 mln

30. Meat products "Farro" — 511.7 mln

31. Beer "Amber" — 507.7 mln

32. Wine «Inkerman» — 475,7 mln

33. Chips "Lux" — 441.1 mln

34. Soft drink "Zhivchik" — 412.5 mln

35. Brandy "Pasha" — 404 mln

36. Meat products "Jubilee" — 403.4 mln

37. Cheese "Shostka" — 383 mln

38. Sunflower oil "Oleina" — 349.6 mln

39. Brandy "Tavria" — 348.2 mln

40. Meat products "Friendship Narodіv" — 340 mln

41. Beer "Sarmatian" — 322 mln

42. Cheese "Slavia" — 321.1 mln

43. Cheese "Milk Way" — 316.2 mln

44. Pastry «Amour» — 315 mln

45. Oil "Generous Gift" — 303.4 mln

46. Beer "Slavutich" — 283.9 mln

47. Semi-finished products "Hercules" — 269.8 mln

48. Sparkling wine "KFSW" — 250 mln.

49. Semi-finished "Three Bears" — 240 mln

50. Meat products "Baschinsky" — 234.4 mln


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