Media Systems and Ecology

Media Systems and Ecology Facts

The role of the media and other infrastructure associated with them, in the light of environmental issues and promote the protection of the environment is very high. Media resources cover a wide range of issues of ecology as a science as the ways in which people, consumers can make their lives more friendly in terms of the environment.

But, strangely enough, the existence of various media, communications and technology they use, also makes its negative contribution to environmental degradation. They are almost the largest consumers of energy in the world. Only on home appliances such as TV and video player, computer, radio, mobile phone and so on, in 2009, accounted for 15% of global energy consumption.
Over the last year the number of shares acquired and used communication devices grew by tens of billions. If the trend continues, by 2022 the sector of services will consume 30% of the world's energy, and by 2030 — 45%. It is possible that 2-3% of the existing greenhouse gases in the atmosphere came from the use of media services, which is comparable to the aerospace industry.
Greenpeace estimates that if the current is now the cloud was a separate country, it would take the fifth place in the list of countries with high energy consumption. Indeed, it is a small group of major data centers are trying to reduce the use of not harmless fuels (coal, gas, nuclear energy). This requires a shift to renewable resources, as does Google, Yahoo and Facebook, or a complete modernization of the existing power plants.
At the end of the shelf life all TVs, computers, monitors, cell phones and other e-waste are becoming a real threat to environment due to their content of hazardous metals and other substances. Volumes of such unfriendly waste every year only increased by 20-50 million tonnes. Advanced countries manage to drop 85% of their e-waste to the developing world, that is, in Latin America, Eastern Europe, Africa and Asia. Meanwhile, both production and processing of this kind of waste is at the origin of diseases of the skin, reproductive and nervous systems.
So the developers of media resources should not only talk about the environment and how to protect it, but also try to set an example to show users exactly how this might work.

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