Yandex has overtaken Microsoft in the global search

  • Yandex has overtaken Microsoft in the global search

"Yandex"OvertakenMicrosofton the number of searches and search engine was the fourth in the world afterGoogle,
Baidu andYahoo!,
from the data Comscore. Microsoft moved for the year at the 5th place. Comscore says queries made with desktops and laptops to all the sites and services of the company, ie in the case of Microsoft is not only its search engine Bing, but, for example, microsoft.com and other sites, and in the case of "Yandex" — not only the "Search", but, for example, "Auto", and other services.

"Yandex" beat Microsoft in November, but in December, the trend is "entrenched," says a representative of "Yandex"Tatyana Komarova. In December, "Yandex" has processed 4.84 billion search requests, and Microsoft — 4,47 billion and in the top 10 on Comscore «Yandex" got back in December 2007 (in 10th place).

The growth of "Yandex" has occurred at the expense of the Russian market, said Komarov. Audience headings in 2012 increased 17% to 42.2 million users (data TNS). The share of "Yandex" in the search market headings for the year has not changed and was at 60.5% in December, on the 2 nd place — Google with 26.4% (data Liveinternet). According Komarova, and the audience is growing, and the intensity of Internet use.

According to Comscore, among the world’s top 5 search engines has increased the number of search queries only "Yandex" and China’s Baidu: 28 and 13%, respectively (December 2012 to December 2011). At Google — has fallen by 10%, from Yahoo! — 19%, from Microsoft — 10%. In general, the number of search queries in the world, according to Comscore, decreased year by 5%.

Here it is necessary to take into account the limitations of calculations Comscore — because they do not take into account the requests from mobile devices. And in 2012 they sold more than two times greater than the desktops and laptops smartphones — 712600000, tablets, according to preliminary data, 130 million, and the desktops and laptops — all 352 million (dataIDC).

"Perhaps the fact that the use of the internet, as well as search engines, shifting towards mobile devices, introduces an error in the measurement of the total number of queries" — suggests Vice President and Technical DirectorMail.ruGroupVladimir Gabrielyan."People are increasingly using their mobile devices, respectively, and queries also spill over there — says Google spokesmanAlla Zabrovskaya.- For example, the number of Google queries from mobile and tablets has increased by more than 80% for the year (IV quarter 2011 the IV quarter of 2012). "

A Microsoft spokesman declined to comment.

 

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