Internet house

Internet house

Every lover of TV shows probably have a list, which lists all he looks at the moment. The list can be in electronic form, or simply to keep in mind. But according to the type of consumption marked series viewers are divided into two groups. The first look as the release of the series, that is, for one week each particular show. Second, prefer larger portions and free graphic viewer, waiting for the end of the season to see the whole thing. Where does all this say?

Here it becomes clear, and today our new — political drama

«House of cards».

As often happens, the beginning was a book: a political thriller «House of Cards», written in 1989, a former adviser to Margaret Thatcher. In the wake of its success the British immediately successfully adapted the novel in the miniseries, the film rights to which the fifteen-odd years later, was acquired by Media Rights Capital (movie «Babylon», «Elysium», etc.). In 2008, agent David Fincher threw him information about this project, and he was interested, and so adding to the rather big list of directors who are lured by the TV. The aid for producing invited Eric Roth (writer «Forrest Gump»), for the typewriter sat Willie Bo-mona (scenario «Ides of March»), and the main role was called Kevin Spacey. And with such an impressive array of names of representatives of the Media Rights Capital went on television channels to offer it all off.

NEW PLAYER

Wherever I could land «House of Cards»? It is not an entertainment genre and potentially big budget is not just narrow the list to the cable channels, and up to the big players. HBO, Showtime, AMC — any of these monsters would gladly took the show itself (Starz dropped out of the race because of a friend, they had a series of similar subjects). Actually, all interest and expressed, but with almost the same wording: «First, we remove the pilot episode, and then we will decide.» And then the best offer made Netflix. It is a logical question: «Who is it at all?» In the last issue, we only briefly mentioned the name, but now it makes sense to tell us more since. possibly «House of Cards» marked the beginning of redistribution of power on the television. For Russia, however, this is not the case.

Netflix — it’s not even a TV channel and a rental service. His conception. according to legend, came up with one of the creators once for overdue videotape he had to pay forty dollars. Netflix The idea is simple: cheap video rental. Quickly enough, he came to the following format: subscribe online to the service on a monthly basis (about twenty dollars), the user gets access to the full database of movies available for viewing. When you select the name of the film is delivered to him in the mail within a day or two in a simple unmarked box. Delivery expenses are minimal, the price of a postage stamp. The number of possible orders per month is limited only by the fact that both hands are allowed to have no more than three drives.

At the opening of the base film is 925 names, a DVD has not yet become a popular format. In 2005, every day more than a million CDs are sent out 35,000 items in the catalog. Two years later, with the development of high-speed Internet, Netflix goes online and delivers the video already in digital format. And the movie, of course, add series. Now the annual turnover of the service is close to four billion dollars.

So the next step for Netflix was the development of the original material. We started with a simple American-Norwegian TV series «Lillehammer» to move to Norway mafia. Apparently, testing the scheme and recognizing the experiment successful, the owners of Netflix decided not to niggle and immediately hit by heavy artillery.

Currently Netflix is ​​the largest US provider strimingovogo video. 33 million subscribers is constantly watching videos online, and to find out their preferences do not need third-party research company dedicated consoles in every home and stuff. Everything is much easier — the information is already on the company’s servers, it must be a treat. Accordingly, it can be assumed that the sampling was made among fans of political TV shows, original «House of Cards», David Fincher and Kevin Spacey, and the result showed that the project that combines all of these components will be a sufficient number of interested spectators. It is worth noting also that the advertising costs are significantly reduced, because the service itself conveys information to the client without the aid, for example, outdoor advertising or TV talk show. And, of course, «House» will loudly about the ambitions of the company.

What does this mean for the market? It is too early to say, that in itself is an event does not mean that conventional TV channels will hand positions, because they still stand firmly on his feet. However, the market has a new player, and with him at least should be considered. In the footsteps of Netflix plan to the largest online store Amazon, Microsoft with its Xbox Live. HBO and the service is actively developing HBOGo, although he is tied to a subscription to the main channel. There were, of course, and bezamerikano-Norwegian TV series «Lillehammer» to move to Norway mafia. Apparently, testing the scheme and recognizing the experiment successful, the owners of Netflix decided not to niggle and immediately hit by heavy artillery.

Currently Netflix is ​​the largest US provider strimingovogo video. 33 million subscribers is constantly watching videos online, and to find out their preferences do not need third-party research company dedicated consoles in every home and stuff. Everything is much easier — the information is already on the company’s servers, it must be a treat. Accordingly, it can be assumed that the sampling was made among fans of political TV shows, original «House of Cards», David Fincher and Kevin Spacey, and the result showed that the project that combines all of these components will be a sufficient number of interested spectators. It is worth noting also that the advertising costs are significantly reduced, because the service itself conveys information to the client without the aid, for example, outdoor advertising or TV talk show. And, of course, «House» will loudly about the ambitions of the company.

What does this mean for the market? It is too early to say, that in itself is an event does not mean that conventional TV channels will hand positions, because they still stand firmly on his feet. However, the market has a new player, and with him at least should be considered. In the footsteps of Netflix plan to the largest online store Amazon, Microsoft with its Xbox Live. HBO and the service is actively developing HBOGo, although he is tied to a subscription to the main channel. There were, of course, and without Youtube. To say with certainty what will be the balance of power in a few years, now we can not, we can only guess, but the future is definitely for online.

What should we build a house But back to the subject of our discussion. The action of the original «House of Cards» took place in the British Parliament, which, of course, require revision. Therefore, after the adaptation of the story moved to the US Senate. Kevin Spacey plays Frank Underwood — senator supreme organizer of the party Democratic Party.

Party organizer (Eng. Whip — «whip», the expression Whip up — «customized») — a kind of overseer, providing control over the members of his party to have these appear at important meetings and vote on the basis of party interests. Organizers in the structure of the party a lot, but the main one and all, in fact, is the second person in the party hierarchy. Or third, if you count the most honorable position of interim president of the Senate. Yes, the American political system is not easy, and know in advance, for example, that a primary or ask the two largest parties in the country will not be superfluous. Let them quite deeply into the intricacies of the plot does not go away, but watch out for political intrigue, with some idea of ​​the system is much easier and more interesting. Now, thanks largely to the efforts of Francis Underwood in the last presidential election, winning Garrett Walker. Frank for his services promised the post of Minister of Foreign Affairs of the United States. But at the last moment, he reported that the situation has changed and Frank useful in the same place. Moreover, the news is not even the president decided to tell himself, and passes through the assistant. Resentment can understand Francis and he, ignoring the precepts of Jesus on the second of turning the cheek, he decides to take revenge. Not in the style of «Commando». of course, but what he does best — intrigue. Substitute, to deceive, intimidate, to outwit — Underwood have a large arsenal. Which has inherited from its pre-image of the English welcome «conversation with the audience.» Periodically Frank likes to turn to the screen and start to explain anything.

Of course, to take revenge, he will not be alone. Among the main characters as a young ambitious journalist (Kate Mara), which Frank periodically «feeds» information (whether competitors or dirt on insider information about a prospective candidate for some post); smart, calculating, cold as ice wife Clare (Robin Wright); young senator Peter Russo, whose weakness for cocaine and alcohol Underwood take advantage of.

In the pilot episode, the story does not differ from the British version, but on story lines diverge, the benefit that the original «House of Cards» lasted just four hours. But Fincher, Willimon and the company was a place to turn — as an act of goodwill Netflix ordered just two seasons, highlighting them lavish $ 100 million. This is at least once decided a classic dilemma — to do the first season of the most self-sufficient and complete to the case. if the series is renewed, or take a chance and leave a strong clue for the future? So, the «House of Cards» can be planned immediately. Authors have repeatedly noted in an interview, how much creative freedom they were given, no notes, recommendations, calls with questions — nothing.

The premiere of «House» was held on February 1. Netflix does not stretch the process, there are series of access entire season, so visitors could in the day view all thirteen episodes. There is a logical question: Did the attachment itself, whether the revolution was accomplished? It was too early to say. Judging by the reviews of audiences and critics, the show was a success, standing in one line with the best political drama, but only just. As far as the financial part, other than statements of Netflix that the «House of Cards» looked a record number of spectators, more detailed information is not available. So what conclusions can be made only after a year, when, after the premiere of the second season, still have to make the decision «to extend or close?».

But to sit quietly all this time Netflix has no plans to exit their planned several prime — comedy drama «Orange — is the new black» from the author «Kosjakov.» thriller «Hemlock Grove» Mix «Twin Peak» with the «Twilight», the new season is closed for a long time and then became a cult comedy «Arrested Development» and others. But Amazon has recently posted immediately fourteen pilot episodes of its projects (including serial, «Zombie Land»), which the audience can see, to express their opinion, and it will even be taken into account -ocherednoe unparalleled event. There is a suspicion that it is not the last.

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