Health on the smartphone
Analysts J’son & Partners Consulting presented the results of market research mobile medicine (m-Health) in Russia and in the world. They stated that this market is in its infancy. In a broad sense, m-Health — the use of mobile technologies for health services and information in the field of health, m-Health is a component of a well-known concept of e-Health.
Mobile medicine effectively helps in the treatment and prevention of diseases, care of the elderly, informing pregnant women, the fight against child and maternal mortality.
The fastest growing segment of this market are mobile applications for smartphones. There are four main categories of mobile applications: general health and fitness, medical information (manuals, information, diagnosis, education), remote consultation and monitoring, and health management.
Most of the m-Health projects in the world — 46% — implemented in the field of health systems, in second place — the sphere of prevention of diseases.
Assignment of projects and the primary Tasks vary from country to country: in developed countries services and services aimed primarily at improving the quality of life, level of health care in developing countries — to address pressing health issues, such as fighting AIDS and improving access to health services .
In the Russian market development m-Health impede mainly low level of informatization of medical institutions, low IT culture of the medical staff, the conservatism of doctors and patients.
However, according to forecasts of market participants, mobile medicine will develop rapidly, and patients, especially in major cities, will seek to obtain medical services using mobile solutions.
As experts, the most important drivers of the market for mobile medicine is a growing penetration of smartphones, the demand for m-Health from patients, as well as the introduction patsientoorientirovannyh models in the field of medical services.
Consumer unwillingness, on the contrary, is a major deterrent to the development of the market. Many patients and doctors are not even aware of the decisions of mobile medicine or can not find them. In addition, patients are often willing to pay for IT solutions. Information security also represents a certain barrier, since it includes a wide range of issues of data privacy. Finally, the representatives of one of the target groups m-Health — the elderly — rarely have smartphones, this is also an additional deterrent.
As the market for mobile medicine — new, required to solve a number of tasks: to work out a system of interaction between actors, to choose the most successful business models, form a partnership to develop uniform standards.