NEED TO KNOW SONYS 4K SECRETS

You can swap your 40in TV for a 65in one

All those extra pixels mean that you can comfortably sit closer to the screen, as Scot Barbour, Vice President of Production Technology at Sony Pictures, explains. “Basically, to be able to even see 4K resolution, there’s a given distance sweet spot from the screen, one and a half screen heights away. So you’re going to want to have a bigger screen and be closer to it to actually be able to perceive 4K for what it’s really about.” What’s that? Not just a new TV, but a bigger one? OK…

Old films will look better than they did in the cinema. After scanning Lawrence of Arabia at 8K resolution for its 4K restoration, Grover Crisp’s team at Sony Pictures discovered that white streaks in several scenes were actually cracks caused by heat damage to the film… “visible on every print anyone has ever seen.” Not any more.

There’s no what to watch. Yet. The only native 4K content currently available comes on Sony’s 4K streamer — and that’s a US-only release.

Sony’s plugging the gap with ‘4K Mastered’ Blu-rays — scanned at 4K, downscaled to 2K ,then upscaled back to 4K. Having seen The Amazing Spider-Man’s 4K Mastered Blu-ray side by side with a native 4K version, it’s impressive, but not the real deal.

…but 4K Blu-rays are coming…

“The Blu-ray disc itself could be a great foundation. Because it’s been able to support internet connectivity, it’s been able to support 3D; 4K is a great evolution of that,” says Jeremy Glassman, Manager for Emerging Platform Development and Marketing at Sony Pictures Home Entertainment.

…and it’ll be here sooner than you think

“There are three pieces of the puzzle,» says Keith Vidger, Business Development Manager for Digital Cinema Production at Sony. “Display technology, content and transmission. The last is out of our control, but looks like taking care of itself in short order; way quicker than the 20 years that it took HD to arrive.»

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