THE SCIENCE OF SMART STYLE

EVERY DAY MEN WRESTLE BEARDS, TACKLE TEETH AND TUSSLE HAIR — LUCKILY TECH IS LENDING A HAND. Every morning is a fight to achieve the perfect style as men unleash their grooming arsenal from the bathroom cabinet. But without the most advanced gadgetry it’s a campaign that even the most determined struggle to enjoy — let alone win. So now it’s time to make space for some new gear. Scientists have spent years researching and now have carefully engineered each product to make the daily preen more pleasant — no matter how simple the basic function.

VOLUME TECH

Nioxin At-Home hair products from RRP £16.99

► Thinning hair affects 50 per cent of people and causes stress

► There are many factors that affect the health of our hair: poor diet, the environment and so on. A healthy, balanced diet is essential for healthy-looking hair. Bodies need protein for growth and repair

► Eva Graham founded Nioxin in 1987 after her hair thinned during pregnancy, which inspired her to look for an answer to this common problem

SMOOTH OPERATOR

Gillette Fusion ProGlide SilverTouch Power

RRP £14.00

► The beard has between 6000 and 25,000 hairs that men will spend 32.5 days in their lifetime removing

► Blade manufacturing uses more welds than most car manufacturers

► The ProGlide SilverTouch blades are thinner than a surgeon’s scalpel reducing pull on facial hair, a main cause of skin discomfort

► ProGlide blades are finer than a sheet of paper with the tip’s radius smaller than a brain cell. The blade edges are so small that optical microscopes aren’t able to see them

THROW OUT THE MANUAL

Oral-B TriZone 5000

RRP £199.99

► There are at least four types of tooth brushing styles: the twister, darts all around twisting in no particular order missing areas; the glider, uses a rotating power brush and has to brush for two minutes in four quadrants; the whirler, circular motion across all areas so attention to detail required; the sweeper, sweeps all over without getting the depth of clean needed

► Currently 75 per cent of people in the UK are brushing incorrectly with the brush they use

► The Oral-B TriZone 5000 negates the need to ‘brush correctly* — whatever your brushing style you can remove up to 100 per cent more plaque compared with a manual toothbrush

PERFECT PARTNER

Pro-Expert toothpaste took over 15 years, 500 scientists and over 100 studies involving 10,000 patients to develop and perfect its specialist performance

WASHING POWER

Head & Shoulders classic clean 2 in1 shampoo

RRP £2.79

► Every hour the human body loses up to 30,000 skin cells. Many gather to form flakes — this is dandruff

► Over half the world population suffers from dandruff in their lifetime

► 55 per cent of Brits say that they feel less desirable with an itchy scalp

► 43 per cent of people feel less professional at work when they have an itchy scalp

BRAINS IN THE BRAUN

RRP £139.99

Dragon fly wings inspired the holes in the foil for optimum pressure distribution to capture more hairs

► Male hairs grow on average 0.4 millimetre every 24 hours and dry beard hair is as tough as copper wire of the same thickness

► Two-thirds of men claim to have sensitive skin while half of men spend time styling their facial hair

► Within 18 months, a Series 3-380 shaver will cut an average of six million hairs. It can be used in the shower and with foams or gels for greater comfort

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