Is it a museum that looks like a ship? A theme park that looks like an iceberg? Or a ship/iceberg/museum/ theme-park amalgam?

Two weeks before its opening, Mark Simpson on BBC1 described the £97m Titanic Belfast as a ‘new Titanic Visitor Centre’; odd considering of course there is no Titanic. A Visit Belfast staffer talked in hopeful terms of it being Belfast’s Guggenheim Bilbao, but it’s not a gallery or museum. And no-one would be so crass as to call it a mini theme-park – yet it includes a six-minute ride in suspended cars through three levels of sensory experiences

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