Silver Ring of Russia

Vice-president of the Russian Union of Travel Industry Sergei Korneev said that the project is "Silver Ring of Russia": The task — to duplicate the "Golden Ring", but in the north-western regions. After all, these territories are not less rich in tourism resources.


 Photo source:vand.ru

The structure of the "Silver Ring" includes St. Petersburg, Novgorod, Staraya Russa, the Great Luke Porhov, Pskov, Isborsk, Pechora, Ivangorod, Kingissepp, Vyborg, Korella (Priosersk), Staraya Ladoga, Vologda, Tikhvin.

few attractions north-west Russia (photo)


 Photo source:radikal.ru

On Tuesday, September 6 working group is going to create a historical recreation of the "Silver Ring of Russia." It is a system of tourist routes, grouped around St. Petersburg and covering the ancient city of the north-west of the country.


 Photo source:narod.ru


 Photo source:narod.ru


 Photo source:narod.ru

One of the pilot projects — a water route linking the Baltic Sea and Moscow.


 Photo source:photoforum.ru

On the establishment of the North-West of the unified system of routes, by analogy with the famous "Golden Ring" around Moscow has been long. However, in practice, a single concept is still there, different travel agencies offer various tours and services under the guise of the "Silver Ring", and before the popularity of the "Golden Ring" new tourist brand is still very far away.


 Photo source:yandex.ru

How to make a difference, where to get money for new routes and how to build in Russia, "King's Road", in an interview told LOOK vice president of the Russian Union of Travel Industry, the head of the North-West Branch of the PCT Sergei Korneev.


 Photo source:yandex.ru

VIEW: Sergey E., the name of the new historical and recreational system in tune with the famous "Golden Ring of Russia." It is no coincidence? What is the concept of the "Silver Ring"?

Sergei Korneev: The concept of this project, in fact, a lot. Of course, the "Silver Ring" and the "Golden Ring" — things are interrelated and interdependent brands. "Golden Ring", as you know, was based on a large number of attractions concentrated in the center of the country, around Moscow. This program was developed in the Soviet era as a network of routes to the historic cities. Development of tourism programs, as well as the rest of the time, was planned. We can say that this route is well worked actively attracting tourists.


 Photo source:yandex.ru


 Photo source:museum.ru

VIEW: Now something has changed?

SK: Yes, then the situation changed. "Golden Ring" has ceased to be a system of clear circular routes developed during the Soviet era, and has turned into a kind of image. Now there is a common brand that combines the tour programs, and each of them is like a puzzle tour company adds his own. In this city the "Golden Ring" Vladimir, Suzdal, etc. continue to be attractive to tourists.


 Photo source:nnm.ru

VIEW: When the idea to organize a "Silver Ring"?

SK: For quite a long time. Conceived the idea about ten years ago at least. And there are different approaches as to how it might look like in practice. They depend on the expertise of those who offer them. The first approach — is to duplicate the "Golden Ring", but here in the north-western regions. After all these areas, in fact, no less rich variety of tourist resources, reserves, monuments, etc.

City planners, for example, believe that there should be a single route that unites the north-west, and to do that you need to take a serious transportation solutions, to create some special tourist zone. This approach is more global. He — like the Olympics in Sochi, and without significant budgetary infusions can not do here.


 Photo source:radikal.ru

VIEW: Do you offer another option?

SK: Yes. We believe that first of all necessary to combine the marketing efforts of the participants of the project, we look at it from the point of view of tourism business. Our program consists of three main elements. First — requires a single brand that is necessary to promote joint efforts of all the participating regions.

Second — need a unification of all the information on the "silver ring", the development of a single channel transmission of this information does not need ten different sites, and one that everyone knows. Keywords: tourism, monuments, architecture, recreation, history of Russia.

And the third — you need to use the experience of our neighbors. In the Scandinavian countries — Finland, Sweden, Denmark — there is a trail called the "Royal Road". There exists a single voluntary system of quality certification. Conditional: I — a town such, where there is a museum or a hotel myself hard to express yourself and convey information to the tourists, but the services that I offer, meet certain criteria, then I
assigned a mark of quality — it's such an icon in the form of a crown. A tourist then he makes the program of his journey, as if collecting puzzle of these icons.


 Photo source:yandex.ru

LOOK: The most difficult question is always — this funding. Where would you take the money? The government and private investors?

SK: This should be a "collective work". First, it is private investors — primarily tourism organizations, as well as infrastructure. Second, the subjects of the Federation, by definition, have to support all of these initiatives, as well as municipalities, because for them it is a direct revenue, jobs. Support from the government, I think it can be done on cluster principle. That is, if you found an interested investor, then determined by government funding, which is invested in infrastructure areas — roads to the object, etc. We also have high hopes for the development of the federal target program for the development of tourism in the north-west.


 Photo source:temples.ru

VIEW: You mentioned that the idea of the project for many years. What has been done in that time?

SK: move the theoretical part, a complete inventory of the state of tourism in the region. I can say that the brand "Silver Ring of Russia" is already actively used by various travel agencies, which themselves form and sell tours under this sign. That is, the process goes on. But you have to work out some general principles and consolidate.


 Photo source:kud.su

We will continue to move forward step by step. One of the pilot projects that we offer — a water route linking the Baltic Sea and Moscow. If we talk about our future plans, during the year, we expect to create a single marketing resource, a site where visitors could get all the detailed information. And if it is supported by our concept of development, looking forward to a year to develop a system of voluntary certification of the quality of the project participants.


 Photo source:yandex.ru


 Photo source:kud.su

VIEW: How can I get a list of the "Silver Ring"? There are some essential criteria: antiquity, the minimum number of attractions?

SK: We are not the "implementers" of the program, but rather, its ideologues. In my view, should be established single source of program participants, and for being hit by the need to comply with certain requirements, quality criteria. For historical objects — yes, probably, will be assessed once their appeal, plus will be assessed the presence or absence of a tourist infrastructure around them. In general, the criteria for the number of monuments of antiquity, or, as you said, can not be. Tourism — it's like a puzzle, where each firm is the variation itself, guided by the preferences of their clients: one to one, another — another.


 Photo source:geotorrents.com

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