October 16, 2012 21:54
Imagine that somewhere, anywhere, there's a huge button, clicking on which you can activate the beginning of Doomsday and spread the hell out of the planet.
Try to imagine that button. Presented? What color is it?
Almost 100 percent of people it will be red. And not just because the color is associated with us the relevant traffic lights and various warning signs. In two colors — red and blue — our body responds in such a mysterious way that science is still a loss.
In different situations, red and blue can …
1. To give you an unfair advantage
During the Olympics in 2004, it was estimated that the most points from the judges got athletes, dressed in red. Especially in contact sports such as boxing, taekwondo or Greco-Roman wrestling. A separate study has been devoted to how the judges rated red and blue taekwondo fighters, and how later changed their assessment when viewing recordings of the same matches, with the only difference being that the colors have been replaced by computer to the opposite. It turned out that the athletes in the red for 13 percent more likely to get a point.
And if you think that the "power" of the red due to the fact that we are accustomed from childhood to see the red warning signs and fire engines, then why monkeys react to the color is about the same as we are?
In one experiment, researchers fed monkeys, dressed alternately in red, blue and green clothing. With green and blue were no problems. But on the red shirts monkeys reacted as if they were offered lunch pure poison. The red color means to them dangerous. A danger — in a sense, and strength, and power.
Evidence of magical power of red can be found a lot — is just to look around. Take, for example, lipstick. It's no secret that women with bright red lipstick honored attention of men.
If you think that red lipstick you are not — wear a red shirt. The study found that the waitresses in red blouses men gave to 14,6-26,1 percent more tip. Scientists have linked such generosity that red "is associated with the level of estrogen, sexual arousal, and health." In other words, the red color of women's clothing at a subconscious level, signaling that it was ready to mate. What (he unknowingly) a man ready to pay more tip.
Not only red blouse even lowers his IQ, because this color …
2. Affects the mental capacity
True, true! It turns out that if you look at the red before the test like IQ, its level is lower. And quite significantly.
Students who solved problems on the uptake in the red environment, coping with the task is much worse, because the color to set them with great caution. When everything is red, subconsciously trying to avoid complex and ambiguous situations, and if you are always on the alert and wait for a dirty trick, it's difficult to think productively.
If so, what color will help restore calm and prudence? The same as that occurs before our eyes, when we say "cold" — that is blue. The researchers asked 600 participants to perform the experiment test items that have been bred at the computer screens with the blue, white and red. If the answer to the question needed to be creative, participants coped before blue screens twice better than the ones sitting in front of the Reds.
No, looking at the red one does not become more stupid. During the same study participants who got the red screen, 31 percent have coped better with the correction of grammatical errors in the text and anagram solution (permutation of the letters of a word, which produces a different word, approx. Mixstuff.ru). Red is good for solving problems that require attention to detail — he even draws attention.
Why blue "pushes the horizons" of our thinking, and it reduces the red and concentrates? Although scientists are not yet able to give a correct answer, but to us it seems obvious — blue is associated with the sky and the sea — two huge open spaces.
But all this is related to the work of the brain. What about the body? It turns out that the red …
3. Makes you physically stronger
The red color can really help you to become faster and stronger. In one experiment, students were asked to try their hand with the dynamometer. In this case, visual signals were presented on a red, gray and blue background. When the background was red, the young men to compress the spring faster and stronger.
Although blue usually has an action opposite to red, research, and found it quite a few amazing properties:
Blue light helps you to wake up … even if you are blind. You do not even need to "see" the light, it changes the chemical processes in your body, even if you do not notice it.
In our eyes, there are receptors that perceive light, but not directly related to vision. When these receptors detect light, especially blue, they begin to suppress the hormone melatonin, which helps us sleep.
More. People who pass the test for memorization, achieve better results in a bright room with a predominance of blue light spectrum. Those who sit in front of LED screens, emits blue light, in some cases, the results showed improvement of almost 70 percent!
Unfortunately, all the new electronic devices use light of shorter "blue wave" — is easier on the eyes and more productive. Unfortunately — because blue light can cause insomnia.
Speaking of how the body responds to light: the right wavelength can …
4. Heal You
Different frequencies of light waves and can really help in the healing of the body cells. Especially a lot of research on this topic was conducted by specialists from NASA.
They found out what happens when we substitute their precious cell light near-infrared part of the spectrum (which is slightly beyond the visible red light) and have developed a technology called HEALS, which allowed restore the health of human cells by irradiation wavelength of light. This device has already tried to use in the treatment of burns, diabetic ulcers on the skin, and more, and achieved impressive results.
Particularly successful was the treatment of lesions of the oral mucosa. From these painful sores suffers from five to fifteen percent of cancer patients after radiotherapy sessions. NASA found that only two weeks of treatment with light for 88 seconds a day results in alleviation of pain in 96 percent of cases.
The blue color also has some advantages. He is extremely unpleasant for germs and can "cool" boiling passions.
5. And finally, the color influences what you buy
When companies spend millions on it to draw the logo and colors to choose for him, then do not do it because they have nowhere else to put the money. All this is done in order to correctly click on our and your colored "buttons".
Take, for example, online shopping. It turns out that people are willing to outfit the pages with red background — but only when they see a truly competitive product that can buy a profit.
On the other hand, if you feel that your product is no competition, the red will push the buyer somehow cheat the seller — the process it can be perceived as a game where there are winners and losers. In any case, it will be cautious and look for an opportunity to capitalize.
It is quite another thing, if the page background — blue. He awakens in the human generosity and a desire to do more shopping.
In addition, the experience of shopping and several different studies have shown that the blue environment often encourages customers to spend their money right now, at least delay purchases until later and generally show greater determination in choosing products.
People obviously attract bright and warm colors, but, nevertheless, cool shades of blue and green, most people seem to be positive and enjoyable. They create a sense of security.
And it's not that black as a color for advertising breakdowns in 100 percent of cases — depending on the product. Because red makes us vigilant and cautious, companies are using it to promote products that are designed to "fight" with anything. Since ants are there, or cockroaches:
But if your product is to "prevent" and "protect", the blue handle it very well.
Or even simpler: if you want to scare — packed in red. Want people thought you were better than you really are? Even saviors of the universe? Choose blue, can not go wrong.