Annual review of sports brands, the Agency Brand Finance, reiterated that "Manchester United", a football club in England, remains the most expensive of sports brands. For these agencies, published May 21 in the CNN, English brand value of 853 million dollars, it is 29% more than in 2011. By 59% for the year increased cost sports brand "Bavaria", which enabled her to take the second place, the brand was valued at 789 million dollars. Madrid "Real", lost for the year 7% of the cost, the brand was estimated at $ 600 million, he took third place. Fourth place went to "Barcelona" at the cost of 580 million dollars, it also lost 8% of its brand value. Like last year, the fifth place went to "Chelsea".
London brand was estimated at 389 million dollars, which is 27% more than in the previous year. Rating sports brands drafted agency Brand Finance, such consideration all possible sources of income from sponsorship deals to sale merchandise.
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