According to a press release, the largest Russian operator, specializing in outdoor advertising News Outdoor on the first day of summer in 2012 changed the name to Russ Outdoor. In the official website of the operator as a new name — russoutdoor.ru.
About the upcoming changes, the company announced back in April. Changes effected due to change of ownership of the operator. Under the terms of the transaction, which was concluded last year corporation News Corp, owned by Rupert Murdoch received from the sale of its subsidiary company within two hundred and fifty million dollars.
Its 79 percent stake it sold a major Russian bank VTB. Among the new customers as financial company "Alfa Group" entrepreneur and businessman Peter Hervey. The new name is not ambiguous it clear about the company's renewed focus of the Russian consumer.
In addition to changing the name of the operator and got a new font, and a new logo. Invariably the shape and color of the logo. As reported by the company. It owns more than forty thousand advertising structures and surfaces of various sizes, which are located in sixty cities of Russia. And that 15 percent of all advertising areas of the country.
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