A film about the Russian brands, many of which — just stereotypes about Russia. As we try to damage them, but from time to time — voluntarily or involuntarily — is confirmed.
Whole world tends become better. Unless become, or at least pretend to become. Many countries are changing their own bored image. This is — the certificate of change of real and mental. "We do not want to wear this more image!"- And everything gradually be reset of old clothes. And what about us? Us as previously perceived by the state in the boots, hats with earflaps, drinking, playing on the balalaika and for all that the mysterious Russian soul. And what we are in fact? What we perceive ourselves, and how we wish, that we beheld foreigners? What are our own brands for export?
Countries and continents