Costs to political advertising in the U.S. in August 2012 could exceed the mark of half a billion dollars. As stated by NBC News, outlined in a report entitled Smart Media Group Delta.
That is, in an advertisement for the presidential election this year, has already spent about the same amount as during the entire 2008 campaign. The entire volume of advertising costs, which was placed supporters Republican candidate Mr. Mitt Romney, valued at two hundred seventy-three million dollars, and the implementation of advertising supporters incumbent President Mr. Barack Obama — in two hundred thirty-nine million dollars.
Advertising Obama basically spent his campaign headquarters — Foreign investors are paid only 14% of the total cost. At the same time, Romney has the same rate could reach 86%. Political advertising in the election — one of the most important elements of all available advertising market in the U.S., the total number of which is estimated a little less than a hundred and fifty billion dollars.
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