The premiere issue of the new makeover-show! Zamuhryshki unsightly girls want to become pretty. They fall into the hands of TV presenter Ksenia Borodina, top stylist Alexander Rogov, a psychologist Andrew Kuharenko, hair stylist and makeup artist Eugenia graying Yuri Stolyarov. No one knows better than them what is the real beauty and the "market" self-esteem. And specifically they will make of the ordinary "gray mouse" a real sweetie!