Last weekend in Dzerzhinsk (Nizhny Novgorod region) was put into operation a new factory for the production of vinyl wallpaper "AS and Palette ", which in the autumn of 2008 created the largest Russian manufacturer of wallpaper," KOF-Palette "and a world leader in the manufacture of wallpaper German company A.S.Creation. Investments in the first (two production lines) — 1.4 billion rubles. "This is a milestone event for our region. The project was implemented in the shortest possible time. Today, we see the development of the first phase. After installing all four production lines output will increase from 200 to 600 thousand per month evrorulonov wallpaper. This will allow us not only to meet their own needs and wallpaper products saturate our Russian domestic market, but also to supply these products for export, "- said on this occasion the Governor of Nizhny Novgorod region Shantsev.
The investors themselves subject export products produced in Dzerzhinsk abroad, chose not to develop (apparently they still enough potential of the internal market of Russia), but willingly talked about why a place to build from scratch wallpaper factory they chose the Nizhny Novgorod region. "We have been to choose the site for the construction and in the Moscow region and Rostov and Tula and Lipetsk, but eventually came to the Nizhny Novgorod region, in Dzerzhinsk. It is here that the regional government of the most active and lively responded to our offer. It seemed to us that we are here waiting. The city itself is Dzerzhinsk near Nizhny Novgorod, has good human resources, the opportunity to create a modern infrastructure for the plant. In addition, the factory is located next to the railway, Moscow highway, with the city's customs service, which gives us an advantage in terms of logistics and marketing. At the same time, we are in the middle of the market of wallpaper — wallpaper sold from Smolensk to Novosibirsk "- said General Director of journalists" KOF-Palette " Anton Eagle. "In the Nizhny Novgorod region the most attractive conditions to organize the manufacture of wallpaper — good infrastructure, logistics and excellent support for regional and local authorities" — confirmed and CEO A.S.Creation Joern Kemper. The head of the city district administration Dzerzhinsk Gennady Vinogradov stressed that the next stage of the cooperation of the authorities of the second largest city of Nizhny Novgorod region and the company "AS and Palette "- the construction of a new plant in Dzerzhinsk, the production of ceramics.
Construction of Russian-German venture factories in Dzerzhinsk wallpaper — this is just one example of the effectiveness of the policy of regional authorities to attract foreign investment in the Nizhny Novgorod region. At the end of 2011 (official data for 2012 yet) Nizhny Novgorod region has become the absolute leader of the Volga Federal District (PFD) in terms of foreign direct investment (43.9% of total foreign direct investment in the economy of the regions PFD) — almost 1 billion. Seven years ago, the figure in the region did not exceed $ 200 million a year. And the bulk of that money overseas corporations are not investing in the purchase of the old Soviet-Russian assets, and in the creation of the territory of the region's new high-tech manufacturing industries. Just last year, the production opened Nizhegorodchine Belgian company Unilin (floor coverings) and the Franco-German company Leoni (automotive parts). French company Onduline has launched the second stage factories bituminous roofing materials, the German-Italian Freudenberg — the third line for the production of non woven fabrics for use in the roofing industry. The reconstruction cost of over five billion rubles brewing company "Volga" concern Heineken. In early December last year, the European carmaker Volkswagen on the areas of GAZ launched
A similar appeal Nizhny Novgorod region for foreign investment could be explained by the proximity to Moscow, inexpensive, but very professional staff and strong production and transport infrastructure, which is developed historically. However, all these advantages are several pale before the energy deficit in the region. Power plants located in the Nizhegorodchiny can provide a little more than half of its electricity needs. The rest has to be imported from other regions. Yes, of course, the Russian energy system is one, so the electricity in the same Dzerzhinsk on main power lines could come from Zhigulevskaya plant in Samara region, and
Nevertheless, the flow of foreign money into the economy Nizhegorodchiny only growing. "Due to a number of inherent competitive advantages, such as favorable geographical position, good investment legislation, developed transportation and logistics infrastructure, highly qualified personnel, the investment climate of the Nizhny Novgorod region is one of the most comfortable to do business in the territory of Russia", — explains this phenomenon as deputy governor, Deputy Prime Minister of the regional government Natalia Kazachkova. In the Nizhny Novgorod region, according to the rating agency "Expert RA" really formed one of the most effective investment in the Russian legislation. Region, for example, was one of the first subjects of the federation, which has implemented a "one stop shop" in the form of the Ministry of Investment Policy, which provides services at all stages of implementation of the investment project. This system allows to reduce the time of decision-making and documentation for investment projects in the Nizhny Novgorod region from two years to two to three months. Naturally, the region and the bulk legislated system of benefits and guarantees for investors, which is continually being improved. The other day, for example, the leadership of the region took the initiative to create Dzerzhinsk special economic zone (SEZ), which provides even greater preference for investors. "Now in Dzerzhinsk is going very good situation when the economy is ahead in its development of the social sector and formed the intellectual and financial resources to do the reconstruction, modernization, increase wages because it is in these matters Dzerzhinsk always lagged behind. We will look at the possibility of a special economic zone of Dzerzhinsk to attract here for more favorable conditions for investors ", — said about the governor of the region Shantsev. And while the Nizhny Novgorod region is developing and improving the system of investor support, and its popularity among foreign and domestic investors will be among only grow.