A few days ago, Alexander Mamut, who owns the main (controlling) stake "Euroset" and Yevgeny Butman, his former co-owner — a mutual decision was made to open a chain of stores Cook House, which will sell home furnishings. By the end of 2012 are going to open about 12 of the same shops, the area of each of them will be about 400 square meters.
The first store will open to the Garden Ring in the shopping center "Light House", also talks about being a tenancy office and shopping center "Mega" in Khimki, "Metropolis" Later planned expansion and relocation Butovo one of these stores. Mamut said be sold necessary and available for mass consumption goods such as utensils, tablecloths, various home accessories.
Initially it was assumed that the stores will be made to the luxury segment. At the moment, the most important players in the segment of products are German Obi (about 4%), Leroy Merlin (about 6.5%), France's Castorama (about 2%), and in addition the Russian networks "Maxidom" (about 1.7% ) and "P." (about 1.4%). In addition, the company wants to position in Russia has a network of toys Hamleys, which is the oldest player on the market of toys in the UK.