03.08.12.Nedavno at a business meeting observed the following situation. Two colleagues exchanged business cards, simply waving their mobile phones to each other. Information is considered for a split second, and both fairly new contacts separated. It seems that the time when you had to enter some data into the phone manually, is gradually disappearing. This case — just the tip of a huge iceberg, whose name — NFC.

NFC acronym stands for Near Field Communication, and translated to English means "near field communication". This wireless technology is a high-frequency short-range communication, which allows for secure exchange of data between devices at a distance of about 10 centimeters. Users can transfer data between two objects, just bringing them together. Unlike Bluetooth, NFC is designed to work at close range.

NFC technology is developing rapidly and is intended primarily for use in mobile devices. It is a continuation and development of the technology of RFID (born Radio Frequency IDentification — RFID). According to the principle of the NFC is similar to Bluetooth and RFID, but has a number of important competitive advantages: speed and security it is higher than that of Bluetooth, and features wider than RFID.

It seems that only the lazy yet started to master the technology NFC. Major players in the market have long paid attention to it, and every now and then announce the start or completion of a new project using the NFC. True, the road from the laboratory to the start of mass production was long enough for the NFC — the technology for almost 10 years. It was adopted as a standard in 2003, and only in 2011 it began its march around the world.

Variety of applications NFC just incredible. This non-cash payments, and public transportation, and loyalty programs, and systems of time and follow-up, and the identification and access control, and interactive infostendy and smart posters, and much, much more. In addition, NFC opens up great prospects for development of new products and quality services. The growing potential of the development and spread of this technology are eloquent sales performance devices with NFC. So, in 2011 they reached 30 million units. If you believe the research firm predicts Juniper Research, by 2014 that one in five smartphones will already be equipped with NFC-chip.

In the development and implementation of this technology is actively involved such major players of the world of IT and the financial market, as Google, Intel, Samsung, Nokia, Blackberry, Visa, Citigroup, Barclaycard. Giant Apple has decided not to ignore the general trend and announced in its fifth iPhone support NFC.

Interest in the NFC in Russia is also growing. For example, the "big three" mobile operators said the technology is very promising and somehow trying to develop it. MTS and MasterCard offers the service of the so-called mobile wallet "NFC-payments", "Beeline" and "Megaphone" alternately run pilot projects mobile travel to St. Petersburg, when using NFC-phones could pay for a trip on the subway and go through the turnstiles.

Yes, the ambitions of this technology be healthy. And, actually, they are justified. For commercial NFC-profitable services as a key success factor is their mass. The technology has a lot of potential users: for all subscribers of mobile operators are potential subscribers to the NFC-services.

Meanwhile, because of the flow of accolades and favorable weather easy to forget such an important part of any hi-tech-project as security. As the Americans say, Safety first! It is believed that a harmless looking communications technology at small distances can be used by hackers to steal data inconspicuous plastic cards. With the increasing risks and threats to companies should pay special attention to the safety and security of the proposed solutions and products. After all, consumers are becoming more conscious and demanding and, as a rule, does not forgive mistakes. Even their pets.

Sergey Gordeev

Source: ComNews

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