The destruction of the myth: the domestic auto industry and lives abroad

  • The destruction of the myth: the domestic auto industry and lives abroad
  • The destruction of the myth: the domestic auto industry and lives abroad

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The processes of globalization, actively shaking the world over the last 30-40 years, our country because of its closeness little concerned. USSR preferred to help their foreign allies to finance and direct deliveries, not wasting attention on the construction production capacity.

Moreover, there is a distinct stereotype, according to which it is assumed that Western manufacturers have always opened their production in Russia and almost never went back process. However, this is not the case. We took the trouble to shake the stereotypes on the example of the automotive industry.

Brothers Egyptians, Kazakhstan and other neighbors

Exactly 10 years ago, in 2002. AvtoVAZ have started collecting in Egypt. Assembly production Lada 2105 and 2107 was organized at the facilities of the factory Suzuki. Later, in 2006., "Five" and "seven" moved to the Cairo enterprise "Lada-Egypt", the same in February 2006. was organized by the SKD Lada 2110. At full production cycle, organized in Cairo, invested about $ 12 million, its area is 90 thousand square meters. m

The plant produced cars Lada Lada 2107 and 2110. And if Tolyatti company has stopped production of "Seven" 17 April 2012., The Egyptians to give it up until the plan: for 8 months of 2012. Egypt has shipped 4 thousand 700 kits.

However, according to a representative of AvtoVAZ, the company has no production facilities abroad. "Businesses who are abroad and asking for the assembly of cars Lada, — independent legal entities that purchase from AvtoVAZ auto kits" — he explains.

A large portion of the domestic automotive industry companies located in neighboring countries. Thus, assembly plant "Asia Auto" in Kazakhstan began its work in 2003. with a screwdriver assembly Lada 4×4. In 2007. here was delivered the first batch of 150 car kits Lada Samara (Lada 21099) been established, and the assembly of these machines.

Five years later, on 19 September 2012., Tolyattinskim now signed a memorandum of understanding between JSC "AvtoVAZ"JSC" Asia Auto "and JSC" NC "Socio-Entrepreneurial Corporation Eptic". Under the agreement, by 2014. on the site of JSC "Asia Auto" in Ust-Kamenogorsk will be the first line of the complete cycle of the plant (capacity for welding, painting, assembly of vehicles and production of automotive components) up to 60 million units per year. In the second phase of the project production capacity will be increased to 120 thousand cars per year. It is planned that the plant will produce cars Lada Granta and updated Lada Kalina. Investment in plant and equipment and technology will be about $ 400 million, and the output of the plant at full capacity will cost $ 5.7 billion estimate partners, the volume of production in the first seven years of operation the plant will be 500 thousand vehicles with a total turnover of up to 6 billion . Design capacity will require a 12 thousand new jobs.

Here it is worth recalling that in Kazakhstan, Russian cars are in demand: in the first half of 2012. Lada share in the Kazakh market exceeded the level of 38%. So the creation of local production, based also on the market not only in Kazakhstan but also in the Siberian and Far Eastern Federal District of Russia and the countries of Central Asia and the Caucasus — quite a right strategic move.

In total, according to the company for 8 months 2012. the so-called external output sent 14 thousand 885 kits, including 3 thousand 324 car kit Lada 4×4 — in Kazakhstan, 6 sets of 857 thousand Lada 110 — to Ukraine, and 4 sets of 704 thousand Lada 2107 in Egypt.

As for KAMAZ, this manufacturer is also not remained aloof from the foreign markets. In 2010. trucks from Naberezhnye Chelny began manufacturing in India in a joint Indian-Russian venture "Kamaz Vectra Motors Limited", which is planned for 2013. produce up to 5.4 million vehicles a year. The company offers in the Indian market for heavy trucks with carrying capacity from 25 tons

At the beginning of 2012. Indian factory was able to get into the headlines, but, unfortunately, the cause is not served manufacturing success: the work of the enterprise has been paralyzed for almost four months strike by workers.

The plans of KAMAZ — to open assembly plant in Lithuania capacity of 2 million heavy trucks a year. In addition, the "KAMAZ" has assembly plants in Vietnam, Kazakhstan, Iran and Pakistan.

Lithuania has attracted and GAS: with 2000. under license Gorky plant Automasinu verslo centras collects and sells in Europe, light commercial vehicles "Gazelle" and "Sable", as well as trucks "Valdai". In addition, the division "Buses" GAZ Group is considering to 2015. together with partners to produce buses in Eastern Europe.

Is it worth the candle machine?

In general, analysts polled by RBC agree on one thing — foreign representatives of the domestic automotive manufacturing industry have little effect on their performance. "Any economy depends on a certain amount. If this is a very small amount, it is natural that such production is insignificant, and maybe even a loss. If the company will be able to reach certain volumes and selling, then there is some meaning," — says the analyst "VTB Capital "Vladimir Bespalov.

He said the priority for the Russian companies are primarily emerging markets and low-cost cars segment. "Many foreign manufacturers have gone quite far in advance and did not produce low-cost cars in general. And develop new" loukost "it makes no sense. Therefore niche vehicles such potential exists, and the niche for low-cost, competitive car, simple to operate, subject to availability of advanced distribution network can be justified. Therefore it is necessary to look for some way. Another thing will pay for itself the organization of production or not, "- he says, adding that the difference between the organization and supply SKD kits small.

"At this stage I do not see great prospects for the organization full-cycle production abroad — just do not have adequate sales volumes," — concludes the analyst.

Agrees with him and Michael Park of "Aton": "It all depends on the country where you plan to build. I think that the meaning of these adventures is when a company enters the market of developing countries (Kazakhstan), together with a local partner. This can help smooth out the various Local differences in the conduct of business, and allocate responsibilities and risks. "

In this M.Pak notes that the localization of production did not engage manufacturers of commercial vehicles — GAZ and KAMAZ. "Localization will allow them to build the necessary logistics for components and spare parts in order to successfully compete in the market after-sales service of their own cars," — he explains.

Window to Europe and the world

The desire to domestic producers to enter new markets is reinforced by the recent accession of Russia to the WTO. All stakeholders unanimously declared that the WTO will provide them new opportunities, including in the automotive industry. It is hoped that the crisis will not spoil those good plans, and consumers will not be disappointed by
the lack of interest in the production of the domestic automakers.

Oleg Bolashev, RBC

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