Enterprise Collaboration with the university helps to successfully commercialize the Russian innovation

Graduate School of Marketing and Business Development HSE conducted from May to June 2012 training course "Marketing strategy, focused on the creation of new products" for JSC "NEVZ-CERAMICS" (Novosibirsk). Listeners of educational programs at 94 academic hours are the Department of Development and Strategic Marketing. 

The training consisted of three main blocks. The first two were devoted to marketing innovation, namely the analysis and evaluation of the potential market for future products and tools to create demand, and the third — marketing planning. The training was delivered in two forms — on the remote site of the School online and in person at the office in Novosibirsk. 

The training program was applied nature. The knowledge gained allowed the experts of "NEVZ-CERAMICS" to prepare a marketing plan for each of its innovative products that successfully defended. All participants received a certificate of specialized software training at the National Research University "Higher School of Economics."

Education experts "NEVZ-CERAMICS" was held with the participation of the Centre commercialization of innovations, acting at the Graduate School of Marketing and Business Development HSE. The basis of the specialized training course for nanotechnology companies in Novosibirsk lay training programs for schools — "Marketing Innovation" and "Marketing professionals-In"

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CJSC "NEVZ-CERAMICS" (Novosibirsk) was created October 1, 2011 and is a joint venture of "RUSNANO" and Holding of "NEVZ-union." The aim of the new venture is to organize serial production of functional and structural ceramics for industrial customers in the energy (including nuclear), electronics, mechanical engineering, chemical and petrochemical industries. The company aims to broaden the scope of products including the development of medical devices made of biocompatible medical nanoceramics for traumatology and orthopedics.

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Graduate School of Marketing and Business Development Higher School of Economics (HSE VSHMRB) was founded in 2005 and is the only school that is developing a methodology for market management. The training programs are based on the concepts of marketing: marketing assets as sources of increasing the company’s value in the market, creating customer value, as the distinctive advantages and market potential for the generation of cash flows.

The main objective of the School of Russian specialists to provide the methodology of the competitive markets. Dean of the School of Tatiana Komissarov — Vice-President of the Russian Association of Marketing (RAM). For more information visit marketing.hse.ru.

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