Unsuccessful implementation of a new mapping application from Apple called iPhone and iPad doubled demand for "Yandex".
- Dynamics downloads "Yandex.Maps" for iOS and Android
After the release of the operating system for the iPhone and iPad iOS 6 search engine "Yandex" has registered a surge of interest in their mobile application "Yandex".
According to the search engine, after September 19, 2012, when the owners of Apple mobile devices were able to upgrade the system, the number of daily downloads kartorgaficheskogo application of "Yandex" has doubled. Peak downloads fell by 23 September, when users downloaded 9.5 million copies of the application.
Last month, the audience "Yandex.Maps" for the iOS platform as compared to September 2011 increased by 2.2 times, despite the fact that the share of iOS device owners to the users of this application for the same year increased by 20%.
It should be noted that the dynamics of interest in the "Yandex" Android users has not changed. Monthly audience of mobile "Yandex.Maps" for all platforms was in September 2012, 4.8 million people, which is 1.8 times higher than a year ago.
The increased user interest in "Yandex" for iOS can be attributed to failure of Apple to the traditional use of a standard system OS "Maps» Google, and the transition to the application of its own design.
The new "apple" cartography for iPhone users has caused dissatisfaction and gathered a lot of criticism in the press and tehnobloga. Errors and gaps in the "Maps» Apple led to the fact that for the first time in history was recorded decline in user satisfaction of a new version of iOS.
September 28, Apple CEO Tim Cook
Interestingly, at the same time with the rejection of "Maps» Google, Apple has taken
Search on the cards for users of Apple iOS 6 out of Russia by using the data of "Yandex", and the results of this search are displayed directly on the "Maps» Apple.
In addition, these "Yandex" are used in a standard mapping Apple users access the object form (cafe, home theater system). With her in "Maps» Apple button appears "more to" Yandex ", with which you can make the transition to the mobile application" Yandex ". The integration of maps and Apple "Yandex" is available only when the last version of the "Yandex.Maps".