LADA — a leader in the markets of Ukraine and Kazakhstan

AvtoVAZ is leading not only on the domestic market, but also the car markets of Ukraine and Kazakhstan. So in 2011 the brand LADA retained the first position in Ukraine. In 2011, there were sold 28,400 vehicles of the brand LADA, representing a market share of 13.4%. However, "on the heels" already comes Hyundai — cars of this brand has sold 21,800 (10.5%).

 

In Kazakhstan, the position until LADA inaccessible for other brands. In 2011, the Kazakh car market was sold 13,600 cars LADA (30,3%). In second place — by a wide margin — Toyota (4,4 thousand units; share — 9.8%).


 
The share of LADA in the markets

Country
Total, thousand units
LADA
Share,%
Market niche

Russia 
2478.4
578.4
23.3
1

Ukraine
207.5
28.4
13.7
1

Kazakhstan
44.8
13.6
30.3
1

 

"In the long term AVTOVZu harder to hold the first position, as competition intensifies. For example, in Ukraine if AvtoVAZ does not take effort, they can lose the lead in the next year or two, "- said the director of the analytical agency" AUTOSTAT "Tselikov Sergei.

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