Lada increases lead over competitors in the market of Kazakhstan


According «Qncepto», in the reporting period there was a significant outflow of demand in favor of the top ten brands of leaders. Despite the fact that the quantitative brands of "second tier" increased the market share of any and all brands outside of the TOP-10 declined. This concentration of market demand associated primarily with increased consumer interest in cars the middle and lower price niche, analysts explain «Qncepto».

The main driver of this process was the largest mass market brand in Kazakhstan — Lada. Last year, it was ahead of its nearest competitor by half. On the basis of sales since the beginning of 2012 this gap is approaching a four-fold: Lada takes 41.5% of the total passenger car market with the 5427 index of sold cars.

In second place in terms of sales is Hyundai, which is due to the high demand for the model Accent Russian production in the I quarter was able to increase its sales by 9 times to 1453 vehicles. Third place goes to Toyota in 1103 with the index of cars sold — a 31.3% increase over the previous year. The fourth result showed UZ-Daewoo — 831 cars (+85%). Closes the "top five" of the leaders this time Chevrolet, which increased sales by 2.4 times to 793 cars. Slightly less — 766 cars — sold Kia, which demonstrated 4-fold increase. As noted in the «Qncepto», Chevrolet line and Kia cars is almost completely assembled in Kazakhstan.

Sales of passenger cars in Kazakhstan, according to consulting company «Qncepto», in March increased by 2.5 times and amounted to 5121 unit. The same car market showed growth of Kazakhstan and in the first three months of 2012, amounting to 13,090 cars. According to experts, such a powerful growth market must, first of all, the brand Lada, Hyundai, Kia and Chevrolet, whose total contribution amounted to more than 75% of the quarterly growth.

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