OJSC "Rostelecom" presented a demo version of the mobile application "Guide to Sochi." Free service will be available in nine different languages, users of devices equipped with a camera and working on the iOS and Android. This application will be available for guests and participants Olympic and Paralympic Winter Games 2014 in Sochi.
Appendix "guide Sochi" contains general information about the city, hotels, restaurants, stores and other objects that will help guests of the 2014 Games plan your holiday for the duration of the Olympics.
When creating applications on the technology of augmented reality on the ground (AR — augmented reality).
For example, being near the stadium and bringing upon him a camera phone or tablet, you can find out where the necessary sector stands or box office, how to get to the ATM or the information desk, as well as in what direction and how far away is another object of Sochi.
Augmented reality (AR) — is a technology combining the real and virtual objects by which the "complement" existing space layer interactive digital visual information in real time.
AR effect is created by recognizing the image sent from the camera and format it with special markers. As a token from which information is read, may make any black-and-white or full color images, various objects, as well as the face, hands and body of man. As a result, before the eyes can revive any flat image. Reading books with lively illustrations, the game of chess volume figures, the choice of hairstyles and hair colors, fitting of accessories and clothing from the comfort of home — and this is not the whole list of features.
Today augmented reality technology to actively use in games, web applications, training simulations, help systems, print production, to create presentations, organizing events and exhibitions, and even in the military industry.
"Rostelecom" became the General Partner of the XXII Olympic Winter Games in Sochi in 2014 in the category "Telecommunications" in 2009. Today, the Company is actively involved in the preparation for the Games, creating the necessary telecommunications infrastructure, as well as providing support to sports, educational and cultural activities are preceded by the Games, the principle "the 2014 Olympics — everyone!"