Russians fundamentally changed their idea of luxury

MOSCOW, May 29. Since 2001, twice the number of those who see improvement in their living conditions, and the number of people in general satisfied with income reached half of the respondents. In particular, if in 2001, an average of Russians was available less than 10 TV channels, in 2013 almost 60% of the population can watch more than 20 channels, and 8% of the respondents have the opportunity to watch more than 100 TV channels. These data are presented in the polls among sociologists and journalists online citizen journalism portal SmartNews.

The public opinion "Wealth and luxury in the understanding of the Russians: Yesterday and Today" covered such issues as the choice of food, mobile communications, automobiles, personal services, etc. Also, sociologists interested in the overall well-being of citizens, their assessment of their quality of life and the importance attached to material things.
According to sociologists, since the beginning of the 2000s, and the quality of life and the welfare of Russians have grown substantially. This found expression in the fact that now buyers primarily seek to acquire a quality, not a cheap product, and shopping are choosing convenience stores, and do not go to a nearby area, because there prices are lower.

So, for ten years was at times more cellular networks. With 3.5 million in 2000, the number had grown to more than 230 million in 2013. At the same time every year Russia sold more than 10 million mobile phones. By the early 1990s, car owners in Russia was 7.5% of the population. Today, almost half (44%) of Russian families have your own car, and in some families and not one. Holders of bank cards are now ten times more people than at the beginning of the decade, their number is 60% of the population.

Sociologists also drew attention to the transformation of the concept of luxury and wealth. If the first of these include the "Soviet" privileges, such as the possibility to rest abroad or buy a suburban area, but today these options seem mundane people. And under the luxury now understand elite foreign real estate, yachts and aircraft ownership.

"Russia in relation to the luxury of the typical European country, first of all, Eastern European, — said the head of the department of communications polls Olga Kamenchuk. — Even when the crisis Russians showed less anxiety than Americans. Because we have yet familiar coping strategies at the time, as the Americans had to resort to the experience and grandparents. We are worried about our 25-year-olds who have not had this experience, but there were some commitments. But they used active strategies, quickly found a part-time job. In comparison with the countries of Western Europe the Russians also showed more optimism. When compared to the post-Soviet space, the situation in Russia is also relatively good. "

Over the past 12 years has radically changed people's lives, ascertain sociologists. Compared with 2001, the number of optimists who noted improvements in public life. Accordingly, the decrease in the number of pessimists who believe that living in Russia has become worse. Have been changed and views on the rich — if in the early 2000s to enter into this category, income people had to exceed the average level of 2.5 times, and in 2013 this figure increased to five. But economic growth and material well-being of society in recent years expanded the boundaries of the desired benefits.

"When you can not walk on the sidewalks because of parked cars, tripping over wires all kinds of home" recharges "and see the shares of retailers to replace the running, I note the old to the new technology — all for reducing poverty," — said the chief editor of Smart News Sergey Yakovlev.

Experts also confirm the findings of sociologists. "Consumer welfare of Russians is now at a historic peak — the director of the Institute of Globalization and Social Movements Kagarlitsky. — Average consumption reached the highest levels in the history of the country, not only quantitative but also qualitative parameters — people do not just buy clothes, food and durable goods, but also try to satisfy all their notions about the good things " .

"The general level of well-being of Russians in the first decade of the new century rose. And got so many that led to the abandonment of the subsidiary or the main activities of agriculture in a suburban area — said the head of the Center for Economic Research IGSM Basil Koltashov. — Commodity-money relations in Russia have spread widely. People are more likely to use various kinds of banking services. "

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