Regions do not want to fall behind. In an effort to meet the capital of several modes of power-cities milionnikov started a project is very reminiscent of the "Moscow City". However, it is suspected that some of these buildings are at risk last for decades.
Once upon a plan to build a "Moscow-City" was more like the idea of the construction of the village of Great Stallions own skyscraper, the roof of which could be proudly contemplate the surrounding woods and fields. Neither business nor the city as a whole to such projects were not ready. But by 2003, everything changed. Investors have finally received the necessary guarantees for building and grounds — for ridiculous by today’s money. Today, the tower of the capital "city" has already pierced the clouds, and the tenants are in office complexes dense flow, charging investors confidence in the future. Including regional.
In Russia, like the scale. Not surprisingly, the example of the First Throne was so contagious: in seven Russian cities there plans to implement the projects, all signs resembling the "City". Investors were found quickly, and almost in all regions. Just about excavators vgryzutsya in the ground and start to dig a giant pits below the zero cycle. But skeptics warn that the prospects of regional "City" is not as rosy as it seems at first glance.
"Ohta center" (ST. PETERSBURG)
Location: Krasnogvardiysky District Embankment, Ohta
Project Area: 359.3 thousand square meters. m
Land area: 71.4 ha
Start of the project: 2008
Completion of the project: 2016
Volume of investment: 60 billion rubles. (30.6 — Gazprom, 29.4 — city budget)
Management Company: JSC "Social and Business Center" Ohta "
Investors: JSC "Gazprom Neft", the city
Major projects: the tower-"corn" in height 396 meters
Architect: architectural firm MJM London Limited
As in Moscow
Draft regional clones of the capital "city" began to appear in 2005-2006. That’s when the public were submitted plans for the construction of superkvartalov in Volgograd, Nizhny Novgorod, Kaliningrad, Kazan, Yekaterinburg, St. Petersburg and Krasnoyarsk.
There is nothing surprising in the fact that the idea to build a complex "City Arrow" in Nizhny Novgorod came after the governor’s chair replaced by former Vice Mayor Valery Shantsev with extensive experience in implementing large-scale projects. Their willingness to act as the head of the investor corporation "Barkley" Leonid Kazinets, a longtime friend of Shantseva. Another developer of the complex "City Arrow" is the article from St. Petersburg company "Macrocosm." Recalls the chief architect of the Nizhny Novgorod GrazhdanNIIproekta Yuri Kartcev, the company even introduced the governor with his concept. However, the head of the field did not like functional solution project and gradsovet — architectural solution.
In 2007, the town-planning council project "Arrows" was approved, and today, according to Kartseva, the regional administration is working parts and is continuing negotiations with investors (according to the original plans, construction should begin before the end of 2008).
"About the project" City Arrow "more talk than build it, — says Sergey Bogdanchikov, director of consulting London Consulting & Management Company. — In today’s market of commercial real estate project would be in demand. But by the end of the construction market may enter into the competitive phase. "
"Yekaterinburg-City" in its current form — a joint brainchild of the Ural Mining and Metallurgical Company, serving as an investor, and the city administration. The idea to master the empty lot next to the house of the Sverdlovsk region occurred in 1973, remembers director of non-industrial and civil construction UMMC Igor Zadorozhnyj: "The second attempt was made in 1993. At the initiative of the city administration area partially cleared of dilapidated buildings and announced a competition for development of commercial real estate. In terms of competition, it was necessary to accommodate offices, two five-star hotels, leisure center, bank and restaurants. That’s when the idea to build towers here: first three and then four. "
At the initiative of investors appeared similar projects in Krasnoyarsk and Volgograd. As the director of development "Monolitholding" (investor "Krasnoyarsk City"), Alexander Osadchiy, the general outlines of the future of the business center arose due to the activity of the company two years ago: "In February 2008, at the Krasnoyarsk Economic Forum was announced on the project" Big Krasnoyarsk ", involves the creation of agglomeration by combining a number of areas adjacent to the city. All these aspects give a special relevance project "Krasnoyarsk City," which provides for the establishment of a new business and administrative center of the city. "
But in Kazan by the idea of building a national "City" came in a very original way: it was decided to implement the project on the alluvial areas.
— The idea of expanding urban areas due to water areas of water bodies is not new — the head of the department of investor Millenium Zilant City Sergei Dem’yanov. — Take for example the medieval Venice. Or modern Holland, which is 40% composed of reclaimed land. In Denmark, it reaches 60%! Due to the shortage of land in modern cities, this idea at the beginning of the XXI century is experiencing a rebirth. Large-scale projects on an alluvium and building water areas implemented in the UK, Portugal, Monaco, the United States, the countries of Indo-China, Brazil, UAE, Qatar and Dubai. Trying not to fall behind, and Russia. (In addition to Kazan, referring to projects "Marine Facade" in St. Petersburg and the "Federation Island" in Sochi. — Comm. Aut.)
Dem’yanov reported that in addition to Millenium Zilant City in the financing of the project are ready to take part Russian and foreign companies, "Taif", "Basco", "Trigranit", "Souvar", "Belrusneftegaz" and others: "Today we completed a working draft reclamation of 19 hectares of land , obtained the technical conditions of the first stage of construction. The land will be exhibited in different lots depending on the purpose and location of the building, and the first contests are held later this year. "
It seems that the greatest public outcry provoked discussion of the construction of "Ohta-Center" in St. Petersburg. The emergence of this complex tied to the gradual transfer of administrative and business functions of Moscow to the northern capital. Given this trend, the shareholders "Gazprom oil", it was decided to build the company’s headquarters in St. Petersburg, and build a whole business around the area.
The idea of building a 400-meter "kukuruziny" (as St. Petersburg wags dubbed the dominant feature of the complex) was met with hostility by non-governmental organizations, many architects, and citizens. However, the administrative resource "Gazprom oil" and the desire to make the project as profitable — overpowered. At a recent meeting of the St. Petersburg authorities have decided: the project "Ohta-Center" — to be. The city is ready to invest almost 50% of the budget. And Governor Valentina Matviyenk
o liked the project. No wonder this project is the political rather than commercial.
Against this background the plan for the construction of the complex "Kaliningrad City" looks less realistic. Despite all efforts, "Business Journal" and failed to get prompt answers from the press service of the city administration. Apparently, the change of the chief architect of the city (it was Igor Lee) has led to a revision of previous plans and ideas. If so, the new district will long exist only on paper. And independent experts doubt the feasibility of the construction of the complex "Kaliningrad City" due to the low capacity of the local real estate market.
MILLENIUM ZILANT CITY (Kazan)
Location: Center of the city of Kazan
Project Area: 4.8 million square meters. m
Plot Area: 300 ha
Start of the project: 2006
Completion of the project: 2020
The volume of investments 201 700 000 000 rubles
Investor: JSC Millenium Zilant City
The projects of tomorrow
At the level of models and business plans, everything looks very impressive. But life, as we know, is different. The main thing now — to see who it was targeted at large-scale urban development projects and are ready to regional authorities, together with investors for the inevitable difficulties. In the end, it was the strong support of the Government of Moscow, and investments in infrastructure have allowed the project "Moscow-City" to overcome the paper stage.
— The success of the high-rise projects on the ground will depend on the demand for properties of similar level (which in most regions of Russia has not yet formed), and the willingness of the authorities to meet developers — said vice-president of Mirax Group Ara Aramyan. — In addition, experience in implementing similar projects in the regional real estate developers do not. Therefore, it is likely that they will have to involve partners from the capital or other countries.
General Director of "RosEvroDevelopment" Ivan Sitnikov in a recent interview with "Business Magazine" also expressed doubts about the prospects of such projects: "We do not believe in the future of regional" City ", because they do not know who will consume this product. Portrait of a customer to us quite incomprehensible ".
The Executive Director of Cushman & Wakefield Stiles & Riabokobylko Sergei Ryabokobylko more diplomatic: "Real estate should follow the real economy. If there is a real demand, it must be satisfied. But to build in the expectation that demand will at the time of delivery of the object when it is complete absence of the now — a short-sighted approach. Such plans are able to heat the pride heads of administrations and local developers, but with no real consumers is difficult to predict the success of the product made. However, by itself the prospect of the "City" in the regional centers, does not bother me. With one caveat: if all the objects will be displayed at the same time, local markets will likely not be able to provide sufficient demand. "
"It is not fully clear the situation with the demand for business space in the level of large-scale projects in Moscow" City "in the regional centers — adds Andrei Nesterenko, managing director of Capital Group« Commercial Real Estate. " — However, we see that both the St. Petersburg and the Ural region are actively developed, so that it can be implemented ambitious projects. "
— Projects of regional "City" — a prospect is not today — sums up the deputy general director of MosCity-Group Sergey Tyurin. — Maybe tomorrow or the day after tomorrow, when the region begins to greater economic development. And God forbid that they did it! We were sizing for projects in Kaliningrad and Nizhny Novgorod, but do not connect to their implementation. The will of governments in regional projects is enormous. But here’s their investment attractiveness is not as high as in Moscow. Therefore, local governments should clearly plan the development of infrastructure linking it to the development of cities. And, of course, needs to grow the level of economic development of the cities to the tenants were willing to pay for quality office space. In the meantime, many local companies, alas, are not ready
Location: central part of Yekaterinburg
Project Area: 700 thousand square meters. m
Start of the project: February 2008
Completion of the project: 2015
Volume of investment: 120 billion rubles
Investors: Ural Mining and Metallurgical Company (UMMC)
Architect: Valode & Pistre
However, representatives of the regional companies do not listen to too much skepticism on the part of Moscow developers. The head of one of the investing companies even said, "Business Journal" in a private conversation that Moscow developers "too ambitious" and consider its regional peers’ second-class developers. " "And for good reason — the expert continued. — They’re just in Moscow do not realize that in many regions has long been ripe demand for quality office space. We of this lack of understanding only better: while Muscovites will think twice, we will continue to quietly build and fill the market demand, without entering into competition with their administrative and financial resources. "
— Despite the rather impressive cost, our projects will be profitable, — said Sergey Dem’yanov of Kazan MZC. — The price of land in the center of the city are growing so rapidly that the economic attractiveness is evident already at the stage of reclamation: it is much cheaper to pan the new land than to buy an existing site. In general, the project developed by large foreign experts to enrich the architectural image of Kazan and give it a new quality due to construction technologies, unparalleled not only in Tatarstan but also in Russia as a whole.
Alexander Osadchiy ("Monolitholding") its belief in the success of the project argues exact calculations: "Lack of commercial space in Krasnoyarsk, as of 2008, is about 300,000 square meters. m and it is expected that this figure will grow. The "Krasnoyarsk City" includes the construction of 200,000 square meters. m of office real estate. So, Krasnoyarsk will easily be able to digest a number of areas since the implementation of the project is designed for 10 years. "
"The advantage of" Yekaterinburg-City "as a multi-purpose complex is primarily the ability to diversify risk and offer customers a versatile package of services at the same time due to the presence of office, commercial and hotel units — protects your project Igor Zadorozhnyj (UMMC). — For example, in the midst of the business of the season, when the dominant "business tourism" will load all three components. During the festive days of the holiday season and the growing traffic trade bloc will in some way compensate for the loss arising from the reduction of business activity in Yekaterinburg. "
Zadorozhnyj names several groups of potential users of such projects in regional centers. This international companies opening their offices on the ground, the federal players, developing business in the regions, as well as local companies in need of prestigious offices.
According to Director of PR company AFI Development Natalia Ivano
va, the main advantage of these projects, which should attract tenants — is a comprehensive development and a rich infrastructure: "In a thoughtful combination of functional and size of building they may be called in many cities."
— In the regions, there is an objective need for the construction of large and high-quality commercial buildings — is also encouraging developers to regional managing director of Praedium Oncor International Ruben Alchudzhyan. — Another conversation that today it is associated with a number of difficulties due to poor infrastructure, lack of experience in implementing such large projects, the complexity of the interaction with the local municipality and the search for a sufficient number of tenants.
Regional developers to help overcome these difficulties can only be unconditional support for projects by local governments and competent development of the concept of future development that takes into account the real needs of a particular market. No wonder the development of projects in Kazan and Volgograd were invited to the capital’s leading consultants — DTZ and GVA Sawyer, respectively.
What can thwart the construction of regional "city"? Cool the ardor of investors and make them get out of the projects may deepening global financial crisis. In such a case, to find new applicants will be very difficult. Obvious political risks in the event of a change in leadership administration of the Federation. Finally, having passed the first objects, developers are faced with a lack of demand (or lower than planned) property, which will lead to the freezing of construction to better times. But, alas, it would deprive such projects trump card — integration.
Those who invest boldly in the regional "City", its argument, skeptics — their own. And that’s about who’s right, you can be judged only after the discussion stage drawings and layouts will change the actual construction.
Location: city center of Krasnoyarsk
Project area: about 900 thousand square meters. m
Plot Area: 116 ha
Start of the project: 2008
Completion of the project: 2018
Volume of investment: 50 billion rubles