- Washing powder «BiMax Color Automat»
Washing powder «BiMax Color Automat» recognized as the best in the "Test purchase" on Channel 14 March 2012. During the program, buyers and experts selected Best Laundry Detergent machine for colored laundry. Competed for the title of winner of six brands of different manufacturers. Kazan won powder production of "Nafis Cosmetics» — «BiMax».
In the qualifying round of the regular customers at the store assessed the candidates on appearance, smell and test the degree otstiryvaniya pollutants. Each participant can only vote for one liked the sample of washing powder.
— Water straight silky look … Very good wash out, and the smell is not left, — said one of the shoppers about the powder «BiMax color». — I would have taken a powder home, especially since I have small children, problems with the laundry is always a lot.
In the semifinals of the program evaluation of the quality of applicants engaged experts. In testing it was found that all of the proposed designs meet state standards both in composition and labeling. And in the final laboratory tests evaluated by the primary indicator of quality consumer laundry detergent — washing ability.
According to the expert of the test center I. Boulygina, "all parties have shown good results. But the best coped with the task of powder brand« BiMax ».
— High efficiency washing, the ability to remove the most stubborn stains — is the foundation of brand positioning «BiMax». The results of the independent television examination only confirmed the findings of comparative tests which were continuously carried out by our own laboratory. Building on this, we can confidently assert that BiMax — powder, which is ideal for those who want to get maximum results, — commented on the event’s brand manager "Cosmetics is" Rima Kamalova.
Freedom from stains — Clean without the hassle!
BiMax history began with the 2001, since the trademark is in step with the times, constantly developing and improving. Washing powder BiMax not only quick to respond to the growing demands of the market, but also largely influenced by its formation and development, anticipating customers’ expectations.
In 2008. was released on a unique series of "100 spots" that allows to delete stubborn stains that were previously only by a special stain remover.
In 2011. A new formula BiMax "Freedom from spots" pushes all boundaries and limitations, removes the main problems of washing. Thanks to a special complex of enzymes, BiMax able to cope with the most common types of stains.
Washing powder BiMax presented in a wide range, thus satisfies all the basic needs of consumers (from washing white and colored fabrics to wash children’s clothes).
BiMax for automatic washing — washing powder for washing in automatic washing machines with low foaming.
- BiMax 100 spots. Removes stubborn stains
- BiMax The white top. Gives dazzling white linen
- BiMax Sport — the possibility of frequent washing, removing dirt and odors associated with human activity (sweat stains, grease, grass, dust), giving freshness to wash underwear.
- BiMax Children — to help mothers caring for quality care for the things of the smallest members of the family from the very first days of life
GROUP "NEFIS" — one of Russia’s largest producers of goods of daily demand of mass: fat products and household products.
Our goal is — To produce goods of the highest quality and value. The main priority for us is to meet the complex needs and interests of customers.
Of "Cosmetics is" — manufacturer of chemical products and household cleaning products for industrial use. The company owns well-known brands and trademarks «AOS», «BiMax», «Sorti», «Biolan», «Love», «Forest glade", "Herbs". Total company produces more than 300 kinds of products.
At present JSC "Cosmetics is" occupies a leading position in all key segments of the market of household chemicals and technical products. In 2011, the company holds the second position in the Russian market for washing dishes and a third on the markets of washing powders and powder detergents.
Kazan Group "Nafis", one of the largest Russian producers of mass everyday, summed up the results of 2011. The total turnover of the enterprises included in the group increased by 36% to over 20.5 billion rubles excluding VAT. While net profit compared to the previous year increased by 76% to 714 million rubles.
The number of employees of enterprises remained the same — about 4.3 million people. Average monthly wages increased on average by the Group at 11% to 22.3 thousand rubles. The total amount of taxes paid amounted to over 1.5 billion, an increase of 29%. Including 515 million paid into the consolidated budget of the Republic of Tatarstan, which is 14% more than in the previous year.
All companies in the Group in 2011 showed a good momentum of growth. So "Kazan Oil Factory" has increased its revenues by 84% — to 6.46 billion rubles excluding VAT. Net profit in 2011 increased by more than three times — up to 136 million rubles. The highest dynamics in bulk demonstrated bottled vegetable oil.
The turnover of the "Kazan oil extraction plant" has increased by 26% to 5.3 billion rubles. Net income decreased by 2% to 87 million.
The company "Cosmetics is" increased its revenues by 19% to 8.99 billion rubles. In 2011, it maintains the status the largest domestic manufacturer of household chemistry. According to research company «AC Nielsen», «Cosmetics is" belongs to the second place in the Russian market dishwashing detergents (market share in volume terms for the year — 23.3%), and third place in the market of detergents (9, 7%) and dry cleaners (16.1%). T
he company also remains a major Russian producer of stearin, olein, glycerol and other fatty technical products. In 2011 it was released more than 21.2 million tons of this production.
— Over the past five years, the total turnover of the group "Nafis" increased 3.3 times. However, in addition to increased sales volumes, we focus on optimizing production costs and selling expenses. The result is an increase in net income — the main financial results of any business. In the coming year we expect to keep the momentum achieved by the start of the new plant "Nafis-Bioproduct" — says the outcome of the General Director of JSC "Cosmetics is" Dmitry Khaibullin.