The most important film for us is 3D (people)


 Photo source:mail.ru

September 27 in the "Moscow City" opened a new cinema IMAX Sapphire, in honor of what was a press conference with representatives of the Corporation IMAX. It turned out, the Russians are very fond of rooms IMAX. Of the twenty most profitable in the world of IMAX-halls, six are located in Russia.

MAX Sapphire in the "Moscow City" — is, on the one hand, the new concept of cinema, on the other — the maximum technical quality of picture and sound. However, technically the other halls IMAX Sapphire, as it turned out, is no different. The concept is expressed in maximum comfort — the impressive leather seats can be adjusted to almost lying position, however, in this state, it will be difficult to see the big, as it should be in any IMAX, the screen. But the chair of the powerful multi-channel sound during the show vibrate, making them nearly massage.


 Photo source:kinopoisk.ru

Inspired by the creators of the IMAX hall closed in California, where Hollywood producers are watching their movies on the big screen. However, one room is black, there is no blue LED backlight, no metal surfaces, or even glowing signs "Exit", that does not violate the ideal conditions with movies. While Sapphire — the world’s only IMAX hall with a similar design and facilities.


 Photo source:kinopoisk.ru

now there are seventeen (including standing aloof new "Sapphire"). At the stage of the project to open new rooms in Surgut, Ulyanovsk, Stavropol, Ryazan, Volgograd, Omsk, Krasnoyarsk, Tula, Penza, Nizhny Novgorod, Sochi, Chelyabinsk, Rostov-on-Don, Kaliningrad and Irkutsk.

Who came to the presentation of London Julian Stanford, IMAX general manager of business development in Europe, the Middle East and Africa, in the success of the new hall has little doubt: Russia to IMAX — one of the most profitable markets. For example, the newly opened room in Krasnodar gathered for the first three months of $ 1.4 million. "I think the Russians love a good movie and love new technology," — said Stanford.


 Photo source:kinopoisk.ru

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