The Russian company started the implementation of an interactive mirror of its own design

  • Videozerkalo mode display of goods
  • Videozerkalo mode display of goods

Company "The Third Millennium"Developed an innovative hardware-software complex" Videozerkalo "allows you to play on the screen, the image of the buyer, choosing clothes or shoes with any desired angle.

Videozerkalo equipped with a wide range of marketing tools that promote products, increase the conversion of visitors and increase turnover of trade enterprises.

In terms of positioning, the company’s decision can be attributed to the class of so-called interactive mirrors, functionality and potential applications are increasing day by day.

Interactive mirrors are not new in the advertising market. In most cases, they are a block of high-brightness display mounted behind the mirror with a special coating, storage and playback of commercials and motion sensor.

 

  • A simple interactive mirror
  • A simple interactive mirror

When approaching a man in the mirror and sensor is triggered in a particular area begins to show him the mirror advertising without interfering brush up. In some cases, doing the opposite — full size mirror broadcast advertising, which at the time of approaching a person collapses to a small size in one of the corners, turning the vacant land in an ordinary mirror, to show the video included sound than immediately attracts attention. Fresh, unexpected, extraordinary. This type of advertising works well because it can be quite easy to segment the desired audience.

Some manufacturers have gone further. The display is not logical to connect with video player and the computer. You can connect the camcorder, the surface of the mirror to touch. However, modern technology of pattern recognition, speech or gesture tracking can operate a computer and a non-contact manner. If all of the above to connect to the Internet, you can easily get a modern full-size tablet with a mirror in the store. Further possibilities are limited only by the imagination of developers! And you can forget about the mirror, because the camcorder is connected so show "reflection."

Such a "gadget" is already begs for installation in a trendy store — shoppers trying on clothes, take pictures of yourself, compare the pictures in different outfits to choose and send pictures to social networks or e-mail addresses. Undoubtedly, it is comfortable enough, also creates an additional marketing channel for the promotion of the information about the shop on the Internet. However, buyers are doing all this without a smart mirrors, picture on smartphones reflected in the mirror of the ordinary.

 

The specialists of "The Third Millennium" have decided to approach the issue of interactive mirrors in terms of building effective solutions, based on the intersection of the buyer and the seller.

The most important thing for a consumer in choosing a product — in the shortest possible time to go through the greatest possible amount of goods, try on clothes and assess how it sits in the figure, quickly find combinations according to various criteria. For the seller is also important to ensure shoppers access to the maximum amount of the proposed range, to offer related products and accessories that promote additional brands, working with the steady increase in permeability of the outlet.

To put it more precisely, the seller requires an increase in the average check, reduced maintenance time, increased customer loyalty and increase store traffic. Visitor to the store — easy access to the goods, reducing the time to make the decision to buy, high quality service, fast receive information about products and current promotions.

Based on the analysis of this information, the quantity and quality of standard outlets, the list of basic equipment and software used in commercial networks, was designed hardware and software system, dubbed "Videozerkalo"The main purpose of which is to permit the use of innovative marketing technology in retail outlets fashion-retail.

The hardest thing for fitting clothes — see yourself from the outside, to understand how a thing looks behind and to the side, measure how clothes sitting in the figure — very often it is quite significant, especially when choosing clothing. Videozerkalo solve such a problem — the maximum configuration of software and hardware complex provide simultaneous connection of 16-point shooting. In a typical clothing store is the most practical use of 2-4 points imaging — tests have shown that the use of videozerkala to simultaneously display from two angles (front and back), or automatically and instantaneously switch between these angles, reducing the time to try on 3-5 times.

 

  • Trying on pants with videozerkala
  • Trying on pants with videozerkala

Address another problem, which reduces the time for making the decision to purchase, promote communication capabilities videozerkala. Often, for the purchase should get advice from a loved one. Typically, customers are asked to withdraw the product from sale and to postpone for a while, and show pictures of his loved ones, or come to the store together next time. Videozerkalo offers in this case to send images by e-mail, posting to social networks, send multimedia messages on your smartphone or on a video link. In addition to the influence on the reduction of the time, these features contribute to the spread of information about the vendor of a close circle of friends buyer, thus creating additional marketing channels.

 

Videozerkalo can help the buyer to find combinations for your selected item of clothing. To do this, the software complex has special custom rules which offers a variety of alternatives, such as trends and styles, such as "total look" or "mix and match", choose the color or combination of colors, a choice of preferences, etc.

Videozerkalo automatically detects the items by barcode or RFID-tagged determines the predominant colors, it accesses the database store, where the current balances are maintained on the basis of this information shows in the special sector of mirror images or videos with the proposed product. These features allow the seller to automatically go into the advertising regime and demonstrate promoted products and accessories at the time of fitting clothing buyer, without interfering with the main process.

Videozerkala software stores information about the preferences of buyers and selected combinations for subsequent statistical and analytical capabilities, thus helping in the planning of product mix.

At the detailed setup videozerkalo can show the customer where in the store is a particular product to function in the online showcase, providing information on product availability in other stores, available sizes, pricing and promotion events.

If a trading company in addition to a shopping online store, then videozerkalo with special interfaces may be responsible for placing it on the images and descriptions of new products.

Internet connection,
GSM-module and a complete set of multimedia capabilities enables software and hardware in the mode of protection against theft and penetration of schedule — information about the penetration in the form of images, sound and video will be instantly delivered automatically to all specified channels and addresses. Intrusion detection and transmission of information is transparent to the attacker, imaging is performed, including, in the mode of the infrared light.

 

Initial experience with videozerkal in retail outlets feat specialists to create additional customized solutions for beauty salons, clinics, aesthetic medicine and cosmetics, as well as the development version of the complex for use in the home, such as in a bathroom or dressing room. These types of videozerkal equipped with special software that helps to solve problems that arise in this context.

Videozerkala produced by his own design company — all circuit solutions, software, design principles, layout and options for enclosures independently developed by specialists of the company. Assembly and installation of turnkey solutions is carried out with the involvement of the various contractors, the choice of which depends on the type and scale of your project.

As a basic component used plasma or LCD panels with LED-backlit, high-quality HD-cameras, motherboards based on the different types of processors (Intel, AMD, ARM), different versions of the microcontroller and servo motion control cameras. Range of accessories is also based on the parameters of the object (illumination, size, type of interior decoration, the volume of trade, the integration with existing equipment, software and databases, etc.) of installation of hardware and software.

Opportunity Management videozerkala from the client by using touch technology, gesture tracking, special keyboard or remote control with 3-axial gyro sensor. Videozerkala a trade network are combined into a single network to automatically update the information and software with a dedicated server. Remote management via videozerkalom-friendly web-interface.

 

  • The new version videozerkala
  • Trying on pants with videozerkala

Address another problem, which reduces the time for making the decision to purchase, promote communication capabilities videozerkala. Often, for the purchase should get advice from a loved one. Typically, customers are asked to withdraw the product from sale and to postpone for a while, and show pictures of his loved ones, or come to the store together next time. Videozerkalo offers in this case to send images by e-mail, posting to social networks, send multimedia messages on your smartphone or on a video link. In addition to the influence on the reduction of the time, these features contribute to the spread of information about the vendor of a close circle of friends buyer, thus creating additional marketing channels.

 

Videozerkalo can help the buyer to find combinations for your selected item of clothing. To do this, the software complex has special custom rules which offers a variety of alternatives, such as trends and styles, such as "total look" or "mix and match", choose the color or combination of colors, a choice of preferences, etc.

Videozerkalo automatically detects the items by barcode or RFID-tagged determines the predominant colors, it accesses the database store, where the current balances are maintained on the basis of this information shows in the special sector of mirror images or videos with the proposed product. These features allow the seller to automatically go into the advertising regime and demonstrate promoted products and accessories at the time of fitting clothing buyer, without interfering with the main process.

Videozerkala software stores information about the preferences of buyers and selected combinations for subsequent statistical and analytical capabilities, thus helping in the planning of product mix.

At the detailed setup videozerkalo can show the customer where in the store is a particular product to function in the online showcase, providing information on product availability in other stores, available sizes, pricing and promotion events.

If a trading company in addition to a shopping online store, then videozerkalo with special interfaces may be responsible for placing it on the images and descriptions of new products.

Internet connection,
GSM-module and a complete set of multimedia capabilities enables software and hardware in the mode of protection against theft and penetration of schedule — information about the penetration in the form of images, sound and video will be instantly delivered automatically to all specified channels and addresses. Intrusion detection and transmission of information is transparent to the attacker, imaging is performed, including, in the mode of the infrared light.

 

Initial experience with videozerkal in retail outlets feat specialists to create additional customized solutions for beauty salons, clinics, aesthetic medicine and cosmetics, as well as the development version of the complex for use in the home, such as in a bathroom or dressing room. These types of videozerkal equipped with special software that helps to solve problems that arise in this context.

Videozerkala produced by his own design company — all circuit solutions, software, design principles, layout and options for enclosures independently developed by specialists of the company. Assembly and installation of turnkey solutions is carried out with the involvement of the various contractors, the choice of which depends on the type and scale of your project.

As a basic component used plasma or LCD panels with LED-backlit, high-quality HD-cameras, motherboards based on the different types of processors (Intel, AMD, ARM), different versions of the microcontroller and servo motion control cameras. Range of accessories is also based on the parameters of the object (illumination, size, type of interior decoration, the volume of trade, the integration with existing equipment, software and databases, etc.) of installation of hardware and software.

Opportunity Management videozerkala from the client by using touch technology, gesture tracking, special keyboard or remote control with 3-axial gyro sensor. Videozerkala a trade network are combined into a single network to automatically update the information and software with a dedicated server. Remote management via videozerkalom-friendly web-interface.

 

  • The new version videozerkala
  • The new version videozerkala

Now experts complete the testing of new software capable of without the use of expensive equipment, "on the fly", to determine the parameters of the shop visitor figures (height, clothing and shoe size, eye color, hair, skin tone, etc.) and on the basis of these values to offer the choice of sets of clothes that are automatically created taking into account a variety of customizable scenarios, market rules, seasons, advertising trends, etc.

In addition to the further development of the functionality of hardware and software the company plans to move to the overseas market, actively responding to the application of technological innovations in fashion-retail.

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