In the outgoing 2011 Cordiant was marked by the award "The Era of Quality" of the International Convention BID in Geneva.
Cordiant — brand holding company "Sibur-Russian Tyres".
International Quality Convention is part of the annual program of BID, Business Initiative Directions, and aims to recognize outstanding companies, organizations and businessmen in the business world.
Cordiant is now the first company in Russia such a high award the International Prize.
Tires Cordiant appeared in 2005 and are positioned in the middle price segment (B) of the International Classification. All the tires under the brand Cordiant designed and manufactured by European technologies with modern equipment at the Yaroslavl Tire Plant. Computer design of the tread rubber compounds and the use of European recipes allow you to compare Cordiant tires with tires of the leading European manufacturers. A high level of consumer qualities of a good balance between work characteristics and wear resistance and outstanding for domestic comfort, quickly let the tires Cordiant gained popularity among Russian motorists. Continuous improvement of the working qualities of tires, the development of new models and the introduction of new production technologies allow to confidently stand on the leaders’ level, which is confirmed by numerous tire tests.
According to independent experts ("Driving", "Auto Review», Test World) tires Cordiant regularly tests become leaders in their price range, and performance characteristics are not inferior, and often exceed the tires’ premium segment. " In 2008 was presented studded winter model SNO-MAX, which took in the comparative tests "Auto Review" second place, being in the company of such multi-recognized leaders of this trend as Gislaved, Nokian, Continental, surpassing the model of many premium brands.
At the same tires Cordiant belong to the middle price segment, and are addressed to the owners of the most popular cars in Russia.
Cordian brand is one of the few Russian brands avktivno promoting their products. In the outgoing 2011 Cordiant brand has launched a new advertising campaign, as well as conducted two test-drive of new tires in Finland and Belarus. According to the results of marketing and social research agency Vector Market Research Sordiant brand is the third largest attraction, after the Nokian and Yokohama ». The level of memorability of advertising messages brand has also increased to 41%, which is almost half more than the nearest competitor (Michelin, 25%), the catchy slogan of a new advertising campaign — "Element is not a hindrance." 50% of respondents who have purchased a brand Cordiant, going to buy it again
Cordiant — is the brand holding company "Sibur-Russian Tyres". Tire brand Cordiant quite young — he was born in 2005. However, even in this short time Cordiant managed to become a leader among the domestic tire manufacturers for recognition and popularity.
Tyre Holding "Sibur — Russian Tyres" — the largest tire manufacturer in Russia. From 1 January 2006 as part of restructuring the company "Sibur-Russian Tyres" was transformed from trade and marketing company in Russia’s largest tire holding, which received the exclusive authority to manage the tire business "Sibur Holding".
The structure of "Sibur-Russian Tyres" are:
• OAO "Yaroslavl Tyre Plant"
• JSC "Omskshina"
• JSC "Voltair-Prom"
• JV "Matador Omskshina"