In 2011, the company "Neva cosmetics" (St. Petersburg) has expanded the collection of toothpastes, released 7 new products for adults and children under the brands of "New Pearl" and "Forest". Replacement of aluminum packaging of toothpaste on the plastic, released additional packaging 50 ml toothpaste in plastic box. The work on the upgrade of the basic formulations to improve consumer properties, selection of new, more vibrant flavors.
- Toothpastes "New Pearl"
The company offers products in the mass and mid-price segment under the brand name "New Pearl", "Forest" and "Pearls." According to experts of the Company’s share on the market in 2011 in real terms amounted to 9%, distribution of toothpaste "New Pearl" is 47%.
Results of 2011.
Sales of toothpaste in 2011 amounted to 659.267 million rubles, which is 6% less than in 2010. The share of toothpaste in all products, "Neva cosmetics" made up 9.6%.
In 2011 it was held merger of the two production sites toothpastes. All manufacturing facilities to produce toothpaste placed on the same site. Former OMA room renovated and redesigned under the storage room for the storage of raw materials for the production of toothpaste.
It also fully rolled production capacity of aluminum tubes. Sold the last line for the production of tubes. The entire range of creams and toothpastes transferred to the packaging of a plastic tube. Tubnogo shop premises renovated and redesigned under storage for finished products made toothpastes.
During the reconstruction of the production of toothpaste was purchased new digester Olsa (Italy), designed for cooking 3.5 tons of toothpaste at a time.
The main directions of development in 2012.
In 2012, the company plans to launch more than 50 new products and improvements to more than 100 existing range of products. These improvements will address the modernization of formulations, improve the tastes and flavors of products transferred to the packaging that is more convenient for consumers. Much of the new products will be displayed in the mass price segment, with a price affordable to the masses of consumers.
The collection "Care Oral" filled up 5 new products in the segment of low-cost toothpaste for adults and children. Also scheduled to come out in the growing market segments of oral care products, including professional dental care. In order to improve economic efficiency, improved consumer properties of products are planned to improve the taste and ergonomic properties (shape stability during extrusion, white, glitter, etc.) toothpastes.
In 2012. planned organization of production mouthwashes.
For the production of toothpaste planned to purchase the machine for automatic cases sealing.
A series of toothpastes "New Pearl"
"New Pearl" — a popular brand with a 30-year-old, who won the trust of consumers and dentists, has a large collection of high-quality toothpaste for adults and children, the same quality as the leading global peers. Production of the series is manufactured using modern ingredients and formulations based on advanced technologies. All toothpaste collection has a balanced foundation cleaning and has a very pleasant flavor: mint, menthol, anise and cinnamon — for adults, strawberries, watermelon, orange and apple — for children.
Toothpaste "New Pearl" to cope with any problems that may threaten the teeth: to protect against tooth decay and gum disease, will prevent plaque and tooth sensitivity, will give a breath of freshness, provide anti-bacterial and whitening effect. This is why toothpaste "New Pearl" is chosen by millions of people today, it has become a truly "national brand."
"The New Pearl Gentle Bleaching"
- "The New Pearl Gentle Bleaching"
Therapeutic and prophylactic toothpaste for adults and children 12 years of age. Cleaning microparticles gently remove stains from the teeth enamel and polished. Pasta supports the natural whiteness of the enamel and prevents yellowing. Does not destroy the structure of the enamel, as does not contain peroxides and hard abrasives.
"The New Pearl Whitening"
- "The New Pearl Whitening"
Prevents yellowing of the teeth and restores their natural whiteness. Contains a system of components that control the formation of tartar.
"The New Pearl Totals 12 + Gentle Whitening"
- "The New Pearl Totals 12 + Gentle Whitening"
Pasta on the two-tone gel base. Gently whitens does not contain peroxides and oxidants. Provides proven 12-hour protection against bacteria that cause bad breath and keeps long-lasting breath. Special antibacterial complex inhibits the growth of bacteria that cause bad breath. Modern whitening complex polishes tooth enamel and prevents the growth of tartar and plaque formation. Active fluoride prevents tooth decay, protecting enamel from harmful acids.
"The New Pearl Children Raspberry"
- "The New Pearl Children Raspberry"
Gel treatment and prophylactic toothpaste with bright raspberry flavor for the gentle care of the teeth of children from 1 year to 6 years. Designed for children with optimal fluoride to protect against tooth decay. Gently cleans the teeth from plaque without damaging the enamel. Bright raspberry flavor makes brushing fun.
"The New Pearl Junior ICE Lemon"
- "The New Pearl Junior ICE Lemon"
The modern two-tone gel treatment and prophylactic toothpaste designed for the comprehensive care of your teeth and gums of children and adolescents from 7 years to 12 years. Effectively cleans the mouth, reduces the risk of tooth decay. Thanks to the gel base has a low abrasiveness and takes care of the forming enamel of the teeth. Lemon extract, rich in Vitamin C, strengthens and tones the gums. The bright taste of juicy lemon and mint
gives the purity and freshness of breath.
"The New Pearl for sensitive teeth and gums"
- "The New Pearl for sensitive teeth and gums"
Gently and effectively caring for your teeth and gums with high sensitivity. Gently removes plaque without irritating with enamel, gums and mucous membranes. Promotes the healing of wounds and the smallest ssadinok in the mouth. The complex of calcium and potassium fluoride strengthens enamel caries prophylaxis, reduces the sensitivity of nerve endings to block pain impulse. Green tea extract has anti-inflammatory, astringent and antimicrobial action, well-toned loose gums.
"The New Pearl Pomegranate and Mint + gentle whitening"
- "The New Pearl Pomegranate and Mint + gentle whitening"
Preserves the natural whiteness of the enamel, while respecting its structure, as it has a gel base, does not contain peroxides and oxidants. Pomegranate extract has astringent, anti-inflammatory, antibacterial, healing and restorative effect on the gums due to the presence of tannins, organic acids and antioxidants.
"The New Pearl Honey and Rosehip + whitening"
- "The New Pearl Honey and Rosehip + whitening"
Rose hips extract has vitaminizing, antibacterial and toning effect on the gums, keeping them healthy. The delicate flavor of flower honey in combination with mint gives long lasting freshness and purity of breath.
"The New Pearl Coniferous Balsam"
- "The New Pearl Coniferous Balsam"
The first therapeutic and prophylactic toothpaste for comprehensive care of your teeth and gums with a proven effect of preventing colds and flu. Suitable for the whole family, including children from 3 years. Effectively cleanses, antiseptic action, promotes healing of wounds, and reduce inflammation in the oral cavity. Is an essential tool to combat colds during periods of increased viral activity (fall-spring). Toothpaste does not contain fluoride, has a distinctive taste and pine gives a fresh breath.
Especially recommended for regular use since 25 years, as from this age begin atrophic processes in the gums.
Softwood chlorophyll-carotene paste reduces bleeding gums, has an antiseptic effect, promotes healing of wounds and reduce inflammation in the mouth, provides for prevention of periodontal disease. Regular use of toothpaste reduces infektsionnukyu activity of influenza viruses and herpes 4 times, adenovirus (ARI ARI) 3 times *.
* Proved Research Institute of Influenza on the model of cell cultures
"The New Pearl Cedar Complex"
- "The New Pearl Cedar Complex"
New therapeutic and prophylactic toothpaste dual: to strengthen the gums and protect against tooth decay. The high oil content of nuts of Siberian cedar gives the pasta special healing properties. Oil is a unique source of vitamin B complex and antioxidants: E, F, B, D, and essential fatty acids and trace elements.
Helps reduce inflammation and bleeding gums, nutrition and mitigation of periodontal tissues, slowing age-related changes in the gums and oral mucosa. Thanks to the integrated use of fluoride toothpaste and calcium provides the best protection against tooth decay.
"The New Pearl Ginseng"
- "The New Pearl Ginseng"
Contains ginseng extract, has a tonic effect on the gums. For the prevention of periodontal diseases paste can be used with 7 years. And for people older than 30 years old are encouraged to use it regularly. Ginseng stimulates the protective mechanisms and metabolic processes in the gums, accelerates tissue regeneration, promote rapid healing of wounds.
"The New Healing Herbs Pearls"
- "The New Healing Herbs Pearls"
Effectively removes plaque and cleans the mouth, provides for prevention of periodontal inflammation, helps to protect teeth from decay, keeping them strong and healthy. It does not contain fluoride, particularly suitable for regions with a high content of fluoride in the water. Extracts: echinacea, peppermint, nettle, St. John’s wort, calendula, chamomile and sage strengthen gums, reducing their bleeding.