Ukraine — the leader in terms of growth of Internet advertising market in Central and Eastern Europe

International research company Gemius with IAB Europe has published the third edition of research Do You CEE on the state of the Internet market in Central and Eastern Europe (including Russia and Ukraine) in 2011.

According to this report, Ukraine is in first place on the dynamics of growth of the online advertising market, with an annual rate of over 59%. The leader in terms of this market remains Russia (over 1 billion), followed by Poland and Turkey. The volume of Ukrainian market last year was around 42 million euros.

The total online audience in the region (as of December 2011) amounted to 144 million thus, a significant proportion of it is in Russia, Turkey, Ukraine, and Poland (38%). Ukraine in terms of online audience is in fourth place in the region. Also, in Ukraine and Belarus — the highest growth rate of such an audience (about 20% per year).

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