Research has shown that because of the rising cost of living every fifth Briton takes money to buy food.
One in four said that he had to spend the savings to purchase food and other essential goods, and 19 per cent because of this go into debt.
Another 10 percent may well imagine that in the future they will have to borrow money for food.
Conducted by consumer group Which? survey showed that only 43 percent of consumers believe that they can survive on their income, and 36 percent admitted that they it is difficult, the number of such people since 2006 has doubled.
In another study conducted by the insurance and investment company Scottish Widows found that in recent years the families subsidize their less well-off members in the amount of nearly £ 13,000.
Consumer Survey Which? in 2012 showed that more and more people prefer to communicate at home, instead of going to the pub — as a result of the crisis was 38%.
Which? called the financial crisis «3D compression" because it affected both income and the way people spend their time and money to spend.
CEO Richard Lloyd said: "More than half of UK consumers do not have enough of their current income. It is alarming that one in five people told us that he had to borrow money even to buy food and basic household goods. "
"We know that consumers care about higher prices for food and energy. Our study clearly showed also other significant changes in deciding how to spend the money. "
In the study in November 2011 were surveyed 2,094 adults and conducted in-depth interviews with 20 informants.
The results showed that 29% percent of them are trying to buy something cheaper in the shops second-hand or charity bazaars, and many have decided to give up annual leave.
Consumers also use the internet in search of lower prices — 37% of respondents have started looking online shopping, while 35% said that in recent years they go grocery shopping, looking for lower prices.
The survey showed that, in general, consumers are less satisfied with their lives. In 2007, about 77% said that they are broadly satisfied with their lives, but at the end of 2011, their number had fallen to 61 percent.
Across the UK people are cutting costs: 29 percent of people will not go on vacation, and 38 percent will communicate at home and not go to pubs or restaurants to save money.
The crisis has not just affected bank accounts. Many people have to change their way of life, while some say that they spend more time with his family. But the survey also showed that people are concerned about their future, three out of ten say they are very concerned about the next year.
The company Scottish Widows said that after the financial crisis of 2008, the family gave in or gave loans to their relatives on average? 12,846.
Chart compiled by a group Which?, Shows how people can live on their income today compared with 2006.
Legend: Living Comfortable — feel comfortable; Coping — Cope;
Finding It Difficult — Cope with difficulty; Finding It Very Difficult — Cope with great difficulty
According to the poll Which?, The number of those who are "coping" with an annual household income in? 70,000 only slightly more than those who earn in a year? 8,000
By tradition, more prosperous older generation supports adult siblings and grandchildren, but the insurance company claims that this situation has changed.
About 9 percent of adults reported that they were given money to live on their parents in recent years, the average amount was? 5,900.
The company Scottish Widows argues that the need to support families affected by how many people are put off making them less secure.
In January, the company held a Scottish Widows survey involved 5,086.
Satisfaction with various aspects of life
Spouse / Partner — Spouse (s) / Partner; Life Overall — Life in general; Health — Health; Job — Work; Social Life — Social life; Income of Household — Household Income
The organization Which? found that in 2011 the number of people who are satisfied with their lives, significantly decreased compared with 2007.
|Shopping for a week||Today||A year ago,||% Difference||The difference?|
|A loaf of white bread, 800 g||?1.36||?1.36||0||0|
|Bananas, 1 kg||?0.68||0.77||-11.69||-?0.09|
|Apples, 1 kg||?1.71||?1.67||2.40||?0.04|
|Onion, 1 kg||?0.87||?0.82||6.10||?0.05|
|Carrots, 1 kg||?0.87||?0.74||17.75||?0.13|
|Skim milk, 2 liters||?1.20||?1.25||-4||-?0.05|
|A whole cucumber||?0.98||?0.83||18.07||?0.15|
|Potatoes, 2.5 kg||?1.96||?1.90||3.16||?0.06|
|The eggs of the second category, 12 pcs||?2.61||?2.58||1.16||?0.03|
|Cheddar cheese, 350 g||?3.99||?3.99||0||?0|
|Minced beef, 500 g||?3.00||?2.20||36.36||?0.80|
|900 g frozen peas||?1.90||?1.61||18.01||?0.29|
|Tomato Soup Heinz, 4 × 400||?3.19||?2.99||6.69||?0.20|
|Dolma sauce, 750 g||?2.90||?2.17||33.64||?0.73|
|Letcho Brenston, 520 g||?1.72||?1.58||8.86||?0.14|
|Sugar, 1 kg||?0.99||?0.89||11.84||?0.10|
|Corn flakes, 750 g||?2.89||?2.66||12.03||?0.32|
|Pasta 1 kg||?1.35||?1.43||-5.59||-?0.08|
|Figure 1 kg||?4.2||?3.82||10.73||?0.41|
|Nescafe coffee, 100g||?3.28||?2.83||15.90||?0.45|
|Orange juice, 1 liter||?1.13||?1.07||5.61||?0.06|
|Transportation costs||Today||A year ago,||The difference,%||The difference?|
|Premium grade gasoline, 1 liter||?1.4443||?1.3315||6.04||?0.0823|
|Utilities, ACCOUNTS FOR A WEEK||This Week||A year ago,||% Difference||The difference in pounds|
|Communal tax, per week||?31.44||?29.66||6.00||?1.78|
|Mortgage, a week||?164,55||?171.26||-3.92||?6.71|
|Internet / TV per week||?5.60||?5.60||0||?0|
|Insurance machine week||?7.00||?6.77||3.40||?0.23|
The British pound on March 20, 2012 — 46 rubles 29 kopecks. — Translator's note.
Translation of the comments in the article
I had to choose what to buy this week on my last ten — prescription or a loaf of bread and milk. I do not get benefits, rented a private apartment, do not smoke for a hundred years, can not afford to go to the pub and I have no car. I earn? 23,000 a year, and still sitting on the rocks. Why? — Ask Dave … — Rob, Ormskirk, 04/3/2012 23:59
When I see the price of products on this list, I thank my lucky stars that I live in Canada, where most of the products are much cheaper — john w, Hamilton Canada, 04/3/2012 23:45
As much as I wanted to keep the water I get along? 6.76 per week! …….. Where did they get these numbers? I water costs about £ 60 a month, here in Devon we have the most expensive water — Debbie, Devon, 04/3/2012 22:56
Some do not know how to shop wisely, how to cook from scratch, reducing spending on booze / smokes, buy cheap brand instead of expensive, do not overeat, shopping around at different stores and go to the new tariffs for gas / telephone / electricity / insurance and etc. can help but in general people need to learn to live within their means and not to rely on loans. — Lizzy, Merseyside, 04/3/2012 21:53
Believe me, in Greece, is a thousand times worse! A loaf of sliced bread to make sandwiches for children in school, costing me almost 3 euros! There do not sell anything on principle — Buy two for the price of one!! We sit and watch the British supermarket advertising on satellite TV and drool! Easter Eggs for a pound!!?? Are you kidding me!
— Julia, Greece, 5/3/2012 1:45
None of us "made"! If you're like me and earn? 10,000 a year, then you are among the 11.5% of the richest in the world — so stop whining — Mrs VS, Chichester, UK, 5/3/2012 1:25
We are not told how many of those who have to take the food, are still buying lottery tickets. Have they stopped to buy cigarettes and alcohol? How many people send their children to school without breakfast, but at the same time give them the money to pop or junk pastry? I see it every day, when I buy a newspaper shop near the school. A cup of cereal and toast or boiled eggs are smaller and more useful for children — Keith Webb, Winchester UK, 5/3/2012 1:25
I do not remember the last time I was paying cash, which I do not do. — Sophia s, London, England, 5/3/2012 0:06
Now we buy everything on credit cards. We have so much debt that I did not care about it. It will be a challenge from a company that issues credit cards when we can not pay the interest, it's not my problem. We are removing the housing, so we have nothing to take away. I advise everyone who sits in debt, do the same. Squeeze out credit cards to the max and shrug your shoulders when perhaps the lenders. — Charlene, Dartford, 5/3/2012 0:01
I'll believe it when the stop to see so many people in tattoos with mobile phones, walking down a supermarket near my house. — Mike, Dunstable Beds, 4/3/2012 23:38
It's funny when I go to the supermarket, I often think that people could well do without some of the things they put in their carts. "Poverty" in Britain — is, perhaps, when a man can not buy the latest version of the iPhone, not everyday products — pete, Brighton, 4/3/2012 22:49
Whine, only those who are not tried hard at school / work and could not find a decent job. — John, Westminster, 4/3/2012 22:29
These figures are exaggerated. If they believe that since last year, prices for gas, electricity, water, home and car insurance, which I pay have not changed. And in fact, gas has become more expensive by 4%, electricity — 5, water — by 8, home insurance — at 10, and car insurance — 25 (and no, I did not change the car did not move and did not claim on the insurance case ) — Leo, York, 4/3/2012 20:57