Stewardesses "Aeroflot" declared the most stylish stewardesses Europe. They form the color "red mandarin" earned the highest confidence of European passengers, which allowed the Russians to overtake in the ranking of most fashionable airline carriers such as Air France and British Airways.
On the eve of London Fashion Week, which starts in the British capital next week, the search engine Skyscanner found in European air passengers, airline stewardesses what they considered the most fashionable and stylish. First place went to the flight attendants "Aeroflot".
A total of 1,200 respondents, who asked to rate the airlines uniforms on a scale. As a result, spectacular costumes flight attendants"Aeroflot"earned the highest confidence of the European air passengers and allowed the airline to take a leading place in the ranking.
Second only to the Russian airline receivedBritish Airways, the shape of which is made in the colors of the national flag — red, blue and white. German airlineLufthansa with their blue suits and yellow scarves, one position ahead of traditionally elegant FrenchAir Franceand ranked third. Closed the top five most stylish European airlines FinnishFinnair.
I must say that three years ago, flight attendants "Aeroflot" and were not included in the top five most stylish in similar surveys. For example, in 2010 the ranking leaders among European carriers were stewardesses Air France, after they were their colleagues from British Airways, which has developed a form of fashion house Givenchy designer Julien Macdonald.
Shapeshifting flight attendants "Aeroflot" was one of the first decisions of the new general director Vitaly Savelyev, who took office in April 2009. In an interview, he said that the old uniforms (blue), according to psychologists, pushes clients.
In an interview with Bloomberg in 2010 Savelyev assured that break the stereotype that Russia's largest carrier — "surly company with crumbling aircraft." "Aeroflot" flight attendants began to send for training in Singapore and hired them to stylists. Savelyev said that, according to the Singapore trainers, the basic problem of "Aeroflot" — the lack of communication between passengers and flight attendants. "They were friendly enough — said the CEO of the airline. — Now, we fix it, "- he said.
In addition, flight attendants have stylists who advise them on their behavior, make-up, skin care, etc. "It is very expensive — admitted Saveliev. — But we are confident that this investment will pay off. "