Bringing Home Style!

New Delhi’s latest home decor store, STROT, presents timeless designs from Italy and France for discerning tastes…

Classic, contemporary, fusion or just dollops of luxury — STROT has it all in ample measures! Located along the Ring Road in Delhi’s Lajpat Nagar, STROT is an exclusive space for high-end furniture, furnishings and accessories. A new venture of The Continental Group — a leading interior solutions company for over 50 years which was set up to customise furniture, the group specializes in turnkey projects and construction that demands a high degree of understanding of the needs of a particular industry. Some of the satisfied clients include Essar, Airtel, Birla Group, and ITC Group among a long list of world-class hotel chains.

Luxuriously designed, this three-storied store is a heady mix of timeless style and new age aesthetics. «My brand evokes an unprecedented sense of New Age fusion, what we consider an ode to the present day modern luxurious living,» says Sidhant Lamba, the owner of STROT. Apart from STROT’s own design line of furniture, the store also stocks elite international furniture brands like Edra, Ligne Roset, Missoni Home etc. «We offer a diverse range of products from bedroom classics to coffee room must haves, along with a range of abstract pieces with inlay detailing, carving, among others, that would satisfy the demands of a varied range of clientele,» says the owner.

Apart from bringing to the Capital city of India the jewels from France and Italy, STROT s interior design department specialises in offering customised interior solutions that include wardrobes and doors under the name Rica for valued clients, all connoisseurs of luxury, quality and fine taste. Manufactured in-house by a battery of artisans and finished with the best of modern day machinery, each product is crafted to suit the clients personality and specific demand, all contributing to the uniqueness and exclusivity of STROT. As Sidhant says, anyone who is building a new home or renovating an existing one will love this store. Although the Indian market is replete with luxury brands, especially in the furniture segment, he is not scared of competition. «We offer the latest trends and best of quality to our customers. Unlike others, STROT is among the very few stores to provide customised Ligne Roset products. The customer can choose from the range of fabric and colour samples to place an order; which is then processed and delivered by Ligne Roset,» shares Sidhant.

He wants his customers to perceive STROT as a chic and elegant store that stocks a range of products from modern to contemporary and classic to fusion. «As the parent company has crossed 50 years, I want people to have a sense of trust. They should see us as a store that stocks luxury brands from Europe and also produces couture pieces with great quality and design sensibilities,» explains Sidhant.

The store boasts of a beautiful collection of furniture and furnishings. Be it beds, couches or coffee tables, the pieces boast of a strong European design sensibility, with clean cut lines making a style statement. Some sleek and simple designs in raw wood or steel or a conversation piece in polycarbonate or a dining table or chest of drawers replete with semi precious stone inlays or mother of pearl detailing are placed elegantly at the store. You can also find bric-a-brac like hand blown glass vases, planters, unique chandeliers and light fixtures to adorn homes or offices. With exceptional comfort and elegant designs, the collection explores ways to change the entire look of any space with a careful use of design and colour. Revealing his plans for the brands, Sidhant shares, «We are planning to introduce one or two new and exciting brands in STROT by early next year. Apart from STROT, our recent outlet in South Delhi, the renovation of my old store in Central Delhi is also going to take shape on a completely different line.»

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