‘Being a Sony Alpha Centre of Excellence is a really positive thing for us,’ says David Podbury, manager of Pantiles Cameras in Tunbridge Wells, Kent. ‘It means that Sony recognises our excellent customer service and gives people the confidence to visit us for advice on Sony cameras and accessories.’
Each member of the team at Pantiles Cameras is familiar with the entire Sony range of cameras, which means they can help advise customers on the best camera for them, and help them understand the various features of each model.
A dedicated section of the store allows customers to see the entire range of Sony cameras on display, with class-leading products like the Sony Cyber-shot DSC-HX50 and Cyber-shot DSC-RX100 II extremely popular, says David. ‘With a 30x optical zoom, the HX50 is a belting compact camera, and we’ve also had phenomenal sales of the RX100 and RX100 II. But it isn’t just cameras: we keep a large range of Alpha and E-mount lenses in stock too, so customers can come along and try them on their Alpha or NEX cameras. The Sony Carl Zeiss 24mm f/1.8 E Mount lens is a really great product that people have been keen to see.’
However, being a Sony Alpha Centre of Excellence isn’t just about having products on display. Pantile Cameras also hosts specific Sony Days where members of the Sony Training team come down to help customers out and offer advice on the range of Sony products, and how to get the most out of them.