In the first half of the 20th century, smoking in the U.S. (and the West in general) was a sign of a certain social level. If a man really wanted to look manly and seductive woman, a cigarette was a necessary part of the image.
Cigarettes advertised as a companion in all areas of life, in every moment, from a successful career to romantic moments.
«And nothing else to say,» 1933:
Now U.S. lawyers have successfully otsuzhivalis tobacco monopolies millions in compensation for lung cancer in their clients. Reason for mass claims is simple: the system does not leave the choice «to smoke or not to smoke» tobacco advertising and lied at every turn. Entire generations have been fooled by this information war.
The cynicism of American tobacco advertising does not know any limits: Smoking is promoted as an element ofhealthy, athletic lifestyle!
Do you want to lose weight and be seductive-Smoking!
Poster 1930:
In the 20th century smoking became fashionable and prestigious, it was promoted by advertising and the first movie.
In the late 19th — early 20th century due to the emancipation of women smoked masse.
Fashionable image free glamorous beauty in a short dress without a corset, leading a bohemian lifestyle, very well with the cigarette.
Advertisement shows a happy and successful people, it often appeared frequently known faces.
Tobacco producers persuaded-toasted tobacco does not irritate the throat and respiratory tract:
1930 «Beware of the spleen.»
Combat obesity AND SPORTS
These arguments are very common in advertising.
Cigarettes instead of diet!
Promotional pictures clearly showed the difference between the young, slender silhouettes of smokers and fat, bloated and non-sports:
1929 Avoid That Future Shadow
Another in the series of American Tobacco Company’s bizarre ads promoting Lucky Strike cigarettes as a diet aid. This ad appeared in the January 1930 issue of Sunset magazine.
1929 Lucky Strike — Pretty Curves Win
Lucky Strike takes a flying leap with their helpful hints for keeping your girlish figure. After all, pretty curves win!
1930 Don’t Overindulge, Smoke a Lucky
In yet another in the bizarre series of Lucky Strike diet recommendations, this ad from 1930 warns you not to indulge in overeating. But smoke all the cigarettes you want.
I think the big guy in the back has had enough, and is about to whack that guy good.
1931 — Face the Facts — Lucky Strike Cigarettes
Run! He’s gaining on you!
This disturbing Lucky Strike ad is from 1931. After being reprimanded by the FTC for making claims that their cigarettes caused weight loss, Lucky Strike changed their ads to specify that you were supposed to smoke * instead * of eating, to keep from gaining weight.
In this ad from 1930, the helpful folks at Lucky Strike warn you of your certain fate if you don’t put down that donut and pick up a Lucky instead.
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1924 — Bull Durham Tobacco
Bull Durham tobacco advertisement, published in the July 1924 issue of Popular Science magazine.
1941 — At the Game — It’s Chesterfield
«They Satisfy»
Raise your level!
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1949 Lucky Strike
LS / MFT! Lucky Strike cigarette advertisement from the May 16, 1949 issue of Life magazine.
—— Ladies —
Save your girlish figure-Smoking …!
1930s Luck Strike cigarette ad promises you’ll «keep a slender figure»
In the 20 years has drastically changed the image of women in vogue thin girls with no forms.
Smoking really helps to lose weight, that’s true, it’s true.
Reduces the amount to half a pack a day, add one to size, at least.
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Beauty with a cigarette looker Men:
circa 1917 — Egyptian Deities Cigarettes
World War One era Christmas advertisement for Egyptian Deities Cigarettes, by S. Anagyros.
Sweet Caps, «Canada’s First Cigarette»
1930 — It’s Toasted
Bad advice from 20, 679 physicians. 1930 Lucky Strike cigarettes advertisement. «It’s Toasted»
1930 — It’s Toasted
Bad advice from 20, 679 physicians. 1930 Lucky Strike cigarettes advertisement. «It’s Toasted»
1931 Hazel Bofinger Is Concerned
Hazel Bofinger implores you to please «Consider your Adam’s apple!!» In this Lucky Strike advertisement from 1931.
Don’t rasp your throat with harsh irritants. Rasp it with a Lucky Strike instead!
1932 — It’s NOT Toasted!
Camel cigarettes advertisement published in the December 1932 issue of Popular Science magazine
—- All aspects of life —-
A cigarette is a reliable companion and guide you everywhere: at work and at play!
Be happy!
1938 — Chesterfield Cigarettes
Chesterfield cigarettes advertisement published in the July 1938 issue of Home Arts the Needlecraft magazine.
1938 — Follow This Pack
Chesterfield cigarettes advertisement published in the March 1938 issue of Home Arts magazine.
1940 — Chesterfield Queen of Hearts
Chesterfield cigarettes advertisement published in the November 1940 issue of Good Housekeeping magazine.
1951 — Be Happy — Go Lucky!
LS / MFT — «Lucky Strike Means Fine Tobacco»
Published in the August 5, 1951 issue of Life magazine
1950 — Be Happy, Go Lucky!
«Be Happy, Go Lucky!» Lucky Strike cigarettes advertisement published in the October 24, 1950 issue of Look magazine. LSMFT!
1951 — Be Happy — Go Lucky!
Miss Shamrock, feudin ‘hillbillies, and dancing. What more could you want from a cigarette? LSMFT
Lucky Strike cigarette advertisement published in the March 5, 1951 issue of Life magazine.
1950 — Be Happy, Go Lucky!
What’s the deal with that rabbit?
Lucky Strike cigarette advertisement published in the September 26, 1950 issue of Life magazine.
1951 — Be Happy — Go Lucky!
1951 — The Great Pumpkin Goes Happy and Lucky with Lucky Strike!
Lucky Strike cigarette advertisement published in the October 1, 1951 issue of Life magazine. «It’s Toasted!»
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1933 — I’d Dance On Glass For A Camel
Already in the 1920s, the world knew that «nicotine — the poison.» In the USSR in 1930, began a powerful anti-tobacco campaign: